Rebranding Alone Won’t Resolve a Crisis

January 3, 2020

A rebrand won’t resolve a crisis. Fixing what caused it in the first place is the only way to start regaining trust, according to Michael Gordon in Forbes.

10 Essential Things Companies Need To Do When Rebranding After A PR Disaster

Cutting Ties With Kalanick

December 24, 2019

With former CEO Travis Kalanick stepping down from Uber’s board, the company has severed its final tie with the executive connected to a number of crises in 2017. Jeremy Robinson-Leon shares his thoughts with The New York Times on Uber’s efforts to distance itself from the previous era and the significance of Kalanick leaving the board:

Uber Founder Travis Kalanick Leaves Board, Severing Last Tie

Group Gordon Named One of Crain’s New York 100 Best Places to Work

December 9, 2019

Award recognizes the firm’s work environment as one of the city’s very best across industries

NEW YORK, NY. – December 6, 2019 – Today Group Gordon, a strategic communications firm working in the corporate and public affairs sectors, was honored at the Crain’s Best Places to Work Awards as one of New York City’s 100 best workplaces of any size and any industry. Following a survey of more than 20,000 employees, Group Gordon was recognized for its commitment to fostering a fulfilling work environment.

“We have an employee-first culture, and as it turns out, that’s better for clients, too,” said Michael Gordon, principal of Group Gordon. “Crain’s recognizing us for our work environment is arguably the greatest honor we could achieve.”

Group Gordon offers generous compensation, health benefits, retirement/profit-sharing contributions, and a parental leave policy that goes far beyond legal requirements. The firm also sponsors programs focused on employees’ professional development, wellness, and team bonding, including days off to pursue health and wellness activities, peer- and expert-led learning sessions, and participation in a corporate sports league.

The Best Places to Work in New York City award program, in its 12th year, is dedicated to identifying and recognizing the city’s best employers. More than 20,000 employees in the five boroughs participate, with respondents assessing work environment, leadership, benefits, and company culture. The process is managed by independent research firm Best Companies Group, which distributes the surveys, analyzes the data and determines the final rankings. The winners are published by Crain’s New York Business, which does not have any input into the rankings.

Boeing is still feeling the effects from the 737 Max crisis

October 23, 2019

Boeing is set to resume flying their planes in 2020, but will their customers still feel safe? Michael Gordon shares his thoughts with Bloomberg on Boeing’s ongoing attempts to repair the reputation of its 737 MAX:

Will Boeing Ever Recover From the 737 Max Debacle?

Companies Can No Longer Ignore Boycotts

October 13, 2019

Boycotts seem to be a dime a dozen in our highly-politicized culture, but too many brands fail to see them for what they are and respond appropriately. Michael Gordon’s op-ed on the new dynamics of boycotts and how they are changing the ways companies do business is featured in Business Insider:

Companies like Walmart and SoulCycle are facing more boycotts than ever in the Trump era, but many are still clueless in how to respond

The NBA Drops the Ball with China

October 12, 2019

For a league that has been been a leader in progressive social issues, the NBA has dropped the ball in their recent controversy with China. Michael Gordon analyzes the NBA’s response to China’s pressure in The Hill:

Lawmakers focus their ire on NBA, not China