SoulCycle and Equinox face boycotts after chairman Stephen Ross announced a fundraiser planned for President Donald Trump. Jeremy Robinson-Leon shares his thoughts in USA TODAY on the backlash SoulCycle and Equinox are receiving from their members:
Equinox and SoulCycle members boycotting gyms over Trump re-election fundraiser
A list is only as good as the precision of its targets. Michael Gordon shares his perspective on building a media list in Forbes:
Building A Media List? Follow These 12 Steps And Get Your Story Heard
Michael Gordon’s contributed piece for Forbes outlines five key questions companies must know how to answer when taking a political stand. You can view the full piece below:
Five Questions For Your Brand When Taking A Political Stand
A company rebrand is sure to spark questions and concerns from audiences. Michael Gordon shares his perspective on why overcommunicating with stakeholders during a rebrand is critical in Forbes:
12 Critical Steps to Take During a Company Rebrand
Nike is pushing gender equality in its advertising, but allegations about its treatment of female sponsored athletes risk damaging its credibility on the issue. Jeremy Robinson-Leon analyzes the potential consequences for the Nike brand:
Nike’s ‘inclusive’ image at risk if it fails women athletes, brand experts say
Boeing has gone from being one of America’s most admired companies to one that is fighting to regain its reputation in the eyes of both its airline customers and passengers at large. Michael Gordon weighs in on how Boeing should have handled the 737 Max crisis:
