According to our recent survey, only 23% of Gen-Zers think brands should stay out of politics. Michael Gordon shares his perspective and additional insights from our research in Forbes:
Catch The Eyes Of Gen-Z Consumers With These 13 Marketing Tips
Wells Fargo’s CEO Tim Sloan abruptly resigned after 2.5 years of criticism from politicians and pressure from regulators. Jeremy Robinson-Leon shares his thoughts on the board’s decision to promote Sloan in 2016 and why he’s out now in Bloomberg:
Michael Gordon’s contributed piece for Forbes offers brands a guide for thoughtful, intentional, and strategic engagement in political conversations. You can view the full piece below:
Three Ways Companies Can Navigate Politics
Ed Razek, CMO of Victoria’s Secret’s parent, L Brands, faced calls for resignation over controversial comments about transgender and plus-sized models in an interview with Vogue. Jeremy Robinson-Leon weighs in on what L Brands’ decision to keep Razek on board says about the brand’s values in Business Insider:
The University of Massachusetts at Amherst received intense backlash over asking a student to take down a sign condemning Nazis in the name of inclusiveness. Michael Gordon weighs in on where the university’s response went wrong in Inside Higher Ed:
A lighter advertisement load seems to be the new normal for Tucker Carlson’s show after his comments about immigrants led many brands to boycott. Jeremy Robinson-Leon shares his take on the considerations for advertising against political television in The Hollywood Reporter:
A Lighter Ad Load Is The New Normal for Tucker Carlson’s Fox News Show
