Yahoo fails to put a crisis to bed
October 5, 2016
Amid allegations of email scanning and privacy invasion, Yahoo’s response fails to answer questions. Michael Gordon discusses Yahoo’s inability to put the scandal to bed with USA Today.
Yahoo dismisses email scans as allegations rise
Congress calls in the C-suite
September 22, 2016
What does it mean when a company gets called in to testify before Congress? Michael Gordon weighs in on Wells Fargo and Mylan’s recent crises on CNBC’s Power Lunch.
What happens when a business goes before Congress
Everybody loves a comeback story
March 11, 2016
Will fans, and sponsors, forgive Maria Sharapova for her missteps? Michael Gordon serves up his take with the Associated Press.
Length of tennis ban is key in Sharapova’s brand value
Serving an ace in responding to a stumble
March 9, 2016
Did Maria Sharapova ace her response to a failed doping test? Michael Gordon serves up his take in the NY Daily News.
Sponsors begin to drop Maria Sharapova
For brands in a crisis dust storm, clear solutions are hard to see
February 26, 2016
With concerns and lawsuits mounting about its use of talc powder in its products, will Johnson & Johnson’s response strategy work to address consumer concerns? Michael Gordon shares his insights with CBS MoneyWatch.
Can Johnson & Johnson recover from $72 million talc dust-up?
The proof will be in the burrito
December 9, 2015
How is Chipotle managing its food-safety crisis in Boston? Michael Gordon discusses what the brand should do next with CNBC.
Chipotle grilled for E. coli, norovirus crisis response