Driving Media For Your Business: A Guide for Maximizing National Media Attention
November 29, 2016
We recently hosted a webinar with prominent business journalist, Fortune columnist, and editor-in-chief of Strategy+Business, Dan Gross, who shared his insights on going beyond the local context to secure national media attention. Based on that discussion, we’ve decided to explore ways to extend and leverage national media coverage for further exposure in our new guide, Driving Media For Your Business: […]
Webinar – Going Beyond Legal: Building Broader Awareness Strategically
October 26, 2016
Learn how to go beyond legal press to build broader awareness for your law firm and key practice areas in this thought-provoking conversation with Daniel Gross, executive editor at strategy+business and columnist for Slate and Fortune. You’ll gain insight on: • Raising the profile of key practice areas; • Going beyond trade press; • Leveraging social media appropriately; […]
Webinar – Going Beyond Local: Developing a National PR Presence
October 26, 2016
Learn how to take your work beyond the local context to the national stage in this thought-provoking conversation with Daniel Gross, executive editor at strategy+business and columnist for Slate and Fortune. You will gain insight on: • Identifying a newsworthy story; • Broadening awareness beyond trade and regional press; • Leveraging social media appropriately; and • […]
Samsung confronts an explosive crisis
October 11, 2016
Can Samsung defuse the destruction to its brand as its Galaxy Note 7 phones continue to explode? Jeremy Robinson-Leon weighs in with USA Today.
Samsung, CPSC: Turn off your Galaxy Note 7 now
With privacy on the line, companies must tread carefully
October 7, 2016
The pursuit of user data can make a company or break it if they fail to maintain users’ trust, as Yahoo has seen recently. Michael Gordon weighs in with USA Today on the backlash against Yahoo and the need for companies to balance data collection with users’ privacy.
Yahoo case brings back the Edward Snowden effect
Yahoo fails to put a crisis to bed
October 5, 2016
Amid allegations of email scanning and privacy invasion, Yahoo’s response fails to answer questions. Michael Gordon discusses Yahoo’s inability to put the scandal to bed with USA Today.
Yahoo dismisses email scans as allegations rise