Knowledge

Webinar – High-Stakes Communications for Your Nonprofit

June 6, 2019

We recently hosted a thought-provoking discussion about building and protecting your nonprofit’s brand when faced with high-stakes situations. The session featured a presentation and Q&A session led by Jeremy Robinson-Leon and Andrew Jarrell, Group Gordon’s President and Chief Strategy Officer respectively. Topics covered included: – The challenges posed to nonprofit organizations by the current political […]

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Our watch has ended but the fandom lives on

May 30, 2019

Group Gordon’s Rhani Franklin explores how fandom participation has changed in the age of social media. To say that the series finale of Game of Thrones sparked disappointment would be an understatement. The long-awaited finale of one of television’s most talked-about shows was also the series’ lowest-rated episode. What made the show’s tragic (in execution […]

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For a Successful Rebrand, Overcommunication is Key

May 30, 2019

A company rebrand is sure to spark questions and concerns from audiences. Michael Gordon shares his perspective on why overcommunicating with stakeholders during a rebrand is critical in Forbes:

12 Critical Steps to Take During a Company Rebrand

Nike Just Says it

May 16, 2019

Nike is pushing gender equality in its advertising, but allegations about its treatment of female sponsored athletes risk damaging its credibility on the issue. Jeremy Robinson-Leon analyzes the potential consequences for the Nike brand:

Nike’s ‘inclusive’ image at risk if it fails women athletes, brand experts say

Five Building Blocks for Thought Leadership

May 16, 2019

Group Gordon’s Nick Bonavolonta shares tips for building up a brand’s leadership reputation. Establishing thought leadership can bring serious benefits, including elevating your company’s credibility, demonstrating authority, and increasing visibility among key audiences. Unsurprisingly, leadership-building activities are a priority for many of our clients. However, the journey to thought leadership can be daunting, particularly when […]

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Lessons from the Boeing Crisis

May 16, 2019

Boeing has gone from being one of America’s most admired companies to one that is fighting to regain its reputation in the eyes of both its airline customers and passengers at large. Michael Gordon weighs in on how Boeing should have handled the 737 Max crisis:

Five lessons to learn from the Boeing crisis

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