Knowledge

Taking control of the wheel

March 5, 2014

A potential GM defect may have caused at least 13 vehicular deaths. Jeremy Robinson-Leon comments on why the auto giant’s CEO, Mary Barra, has decided to lead the recall of 1.37 million cars.
In rare move, GM CEO says she’s directing recall

Getting Back on Track at the 2014 Sochi Winter Games

February 17, 2014

It’s been such a rough go for Team USA in the speedskating arena during the Sochi 2014 Winter Games that they’ve turned on their new high-tech gear. Whether it’s true or not, what are the brand implications for Under Armour, maker of the suits? Jeremy Robinson-Leon comments for USA Today below.
Under Armour’s crisis management on target

Can We Borrow That Sleigh?

December 27, 2013

UPS and FedEx issues this holiday season have led to a central question: How should a firm deliver on its reputation? Jeremy Robinson-Leon talks brand perception with the AP.
Online shopping grows, with some growing pains

Bad Timing for Target

December 19, 2013

How has Target handled the data breach? Jeremy Robinson-Leon discussed it with the AP.
Target: 40M card accounts may be breached

Apple’s Tax Strategy

May 29, 2013

Michael Gordon on the brand implications of Apple’s tax strategy.
Is Apple Too Clever By Half?

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