Knowledge

Boeing is set to resume flying their planes in 2020, but will their customers still feel safe? Michael Gordon shares his thoughts with Bloomberg on Boeing’s ongoing attempts to repair the reputation of its 737 MAX:

Will Boeing Ever Recover From the 737 Max Debacle?

We recently hosted a thought-provoking session on unleashing PR’s power to advance higher education institutions’ objectives, from attracting students and faculty to rising in the rankings to engaging alumni and donors. The session featured a presentation and Q&A session led by Michael Gordon and Jeremy Robinson-Leon, Group Gordon’s Principal and President respectively. Topics covered included: […]

Group Gordon’s  Kerry Close gives a play-by-play of the NBA’s crisis that jeopardized fans’ support for the brand and opportunities in the growing Chinese market. The NBA found itself at the center of a global controversy last week when Houston Rockets’ General Manager Daryl Morey tweeted in support of pro-democracy protesters in Hong Kong. Morey’s […]

Boycotts seem to be a dime a dozen in our highly-politicized culture, but too many brands fail to see them for what they are and respond appropriately. Michael Gordon’s op-ed on the new dynamics of boycotts and how they are changing the ways companies do business is featured in Business Insider:

Companies like Walmart and SoulCycle are facing more boycotts than ever in the Trump era, but many are still clueless in how to respond

For a league that has been been a leader in progressive social issues, the NBA has dropped the ball in their recent controversy with China. Michael Gordon analyzes the NBA’s response to China’s pressure in The Hill:

Lawmakers focus their ire on NBA, not China

Brands that get political just because it’s trendy end up confusing, or worse, turning off consumers. Michael Gordon shares his thoughts in Forbes on why consumers hate certain kinds of advertisements:

13 Reasons Why Consumers May Hate Your Brand’s Advertising (And How To Fix It)