Group Gordon’s Jacob Rodriguez outlines key principles consumer-facing businesses should consider when responding to a global crisis. We’re in uncharted, once-in-a-generation territory with the novel coronavirus. The pandemic has made apparent just how important it is to be ready in the face of a global crisis. When it comes to a global crisis, solving the […]
read moreWe’re excited to announce that Group Gordon and Public Health Solutions won the PR Daily award for Best Community Outreach Campaign of 2019! Together we launched a multimedia, multichannel campaign to deter the use of menthol cigarettes and e-cigarettes in New York, particularly among groups that are heavily targeted, including black communities and youth. You can read more about the award-winning campaign here:
Community Outreach Campaign: Teaming up against menthol cigarettes in New York City
Group Gordon’s Andrew Jarrell looks at the limitations of purpose- and values-driven marketing. I love the NBA. The league, more than any other professional sport, has embraced diversity, leaned into player empowerment, and demonstrated an openness to new ideas and perspectives. Adam Silver, the beloved commissioner, is smart and methodical. He reminds you of a […]
read moreGroup Gordon’s James Seaton tackles the winning gameplan for the 2020 Super Bowl’s most successful ads. Super Bowl LIV saw a wide range of wacky, gripping, thought-provoking, and downright silly ads. Always a highlight of the event, Super Bowl ads keep your eyes glued to the TV during game breaks, sparking debates about which is […]
read moreGroup Gordon’s Hillary Wasserman examines what the royals can teach us about effective communication. On January 8, the Duke and Duchess of Sussex – otherwise known as Meghan Markle and Prince Harry – posted an Instagram that stunned the world and nearly broke the internet. The couple announced that they would be leaving the royal […]
read moreIt’s been months since a nationwide Airbnb scam went viral, and yet little seems to have changed. Michael Gordon assesses the company’s crisis response in PRovoke.
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