Knowledge

A crisis of Uber proportions

February 21, 2017

Sexual harassment claims plunge Uber into a new crisis. To recover, it must first tackle the root of the problem. Jeremy Robinson-Leon shares his view with the Los Angeles Times:
Uber sexual harassment allegations are a warning for the tech industry and its ‘rock star’ culture

A balancing act for brands in a polarized climate

January 31, 2017

As political polarization grows, partisanship spreads to corporate America. Michael Gordon discusses what this means for brands today with the Los Angeles Times:
Facing Trump’s immigration ban, corporations can’t risk keeping silent

No stars for this hotel group’s crisis response

January 30, 2017

Is APA Group digging itself into a deeper hole with a statement defending its CEO’s controversial writings? Lana Gersten shares her take in The Wall Street Journal:
Crisis of the Week: CEO’s Writings Put APA Group in Hot Seat

 

Driving Media For Your Business: A Guide for Maximizing National Media Attention

November 29, 2016

We recently hosted a webinar with prominent business journalist, Fortune columnist, and editor-in-chief of Strategy+Business, Dan Gross, who shared his insights on going beyond the local context to secure national media attention. Based on that discussion, we’ve decided to explore ways to extend and leverage national media coverage for further exposure in our new guide, Driving Media For Your Business: […]

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Webinar – Going Beyond Legal: Building Broader Awareness Strategically

October 26, 2016

Learn how to go beyond legal press to build broader awareness for your law firm and key practice areas in this thought-provoking conversation with Daniel Gross, executive editor at strategy+business and columnist for Slate and Fortune. You’ll gain insight on: • Raising the profile of key practice areas; • Going beyond trade press; • Leveraging social media appropriately; […]

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Webinar – Going Beyond Local: Developing a National PR Presence

October 26, 2016

Learn how to take your work beyond the local context to the national stage in this thought-provoking conversation with Daniel Gross, executive editor at strategy+business and columnist for Slate and Fortune. You will gain insight on: • Identifying a newsworthy story; • Broadening awareness beyond trade and regional press; • Leveraging social media appropriately; and • […]

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