Knowledge

Does size really matter? Other things to consider when hiring a PR firm

August 2, 2018

8.2.18 There’s a common assumption in the business world that going with a name-brand service provider is a safer bet than choosing a smaller, lesser-known firm. That perception exists in the PR industry, too. However, a firm’s size isn’t the real indicator of risk. There are other important factors that companies should consider when searching […]

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How to Find the Right Reporters to Pitch

July 26, 2018

7.26.18 Next in our series of blog posts from Group Gordon’s summer interns, Renee Weisz leverages skills learned at school to find the perfect reporter to pitch. In PR, it can be disheartening to send out a pitch only to have every reporter respond in a chorus of “thanks, but no thanks.” You probably spent […]

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Debunking the Divide: The Common Ground Between B2B and B2C PR

July 19, 2018

7.19.18 Do business-to-business (B2B) PR and business-to-consumer (B2C) PR have anything in common? For many PR professionals, the two specialties are worlds apart. While differences do exist, B2B and B2C PR professionals often mirror each other in terms of strategies they employ and objectives they target. Below we focus on what the approaches to B2B […]

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Louisville Sheds its Schnatter Connection

July 13, 2018

The University of Louisville announced that it will change the name of its football stadium from Papa John’s Cardinal Stadium to just Cardinal Stadium in wake of the ongoing crisis surrounding founder John Schnatter. Michael Gordon shares his insight into why ex-CEO Schnatter still remains a PR liability for Papa John’s, even after stepping down as chairman of the board last week in CNBC:

University of Louisville removes Papa John’s name from football stadium

World Cup Athletes Meet the World of Social Media

July 12, 2018

7.12.18 Kicking off our series of blog posts from Group Gordon’s summer interns, Sarah Lewis examines how World Cup athletes are using their social media platforms on the world stage. This June and July, social media platforms have been flooded with World Cup content. In just two weeks, #worldcup2018 appeared in over 1.5 million Instagram […]

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Group Gordon Adds Four Leading Organizations to Public Affairs Practice

June 28, 2018

Today Group Gordon, a strategic communications firm working in the corporate and public affairs sectors, announced that it added four prominent mission-driven clients to its portfolio, including:

The Trust (Powered by the NFLPA), an organization that provides services and resources to former NFL players transitioning off the field;

Columbia Children’s Health, the pediatric medical staff of Columbia University Medical Center;

Benjamin N. Cardozo School of Law, a world-class institution for legal education, and;

HERE to HERE, a joint effort by the James and Judith K. Dimon Foundation, DreamYard, and Big Picture Learning focused on enhancing career pathways for young people, beginning with in-school youth and in the Bronx.

These new additions to Group Gordon’s client roster further reflect the firm’s commitment to supporting the critical work of organizations serving their communities and tackling important social issues.

“In addition to having a thriving corporate practice, one of the hallmarks of our firm is a commitment to advancing the causes of mission-driven clients,” said Michael Gordon, principal and CEO of Group Gordon. “The new clients that have joined us in recent months strengthen our public affairs and public interest work even further.”

Group Gordon will draw on its extensive experience developing and executing impactful communications programs for nonprofit organizations and social enterprises to elevate and advance its new clients’ missions.

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