Knowledge

The Power of Social Media Campaigns to Effect Change: #NotAgainSU

December 12, 2019

GG’s Erin Gaffney takes a close look at why the social media movement #NotAgainSU grew and influenced change. This past November, Syracuse University found itself in the national spotlight for a crisis concerning systematic racism. More than 11 hateful and racist crimes were reported on campus, with these accounts including verbal abuse, vandalism, and an […]

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Group Gordon Named One of Crain’s New York 100 Best Places to Work

December 9, 2019

Award recognizes the firm’s work environment as one of the city’s very best across industries

NEW YORK, NY. – December 6, 2019 – Today Group Gordon, a strategic communications firm working in the corporate and public affairs sectors, was honored at the Crain’s Best Places to Work Awards as one of New York City’s 100 best workplaces of any size and any industry. Following a survey of more than 20,000 employees, Group Gordon was recognized for its commitment to fostering a fulfilling work environment.

“We have an employee-first culture, and as it turns out, that’s better for clients, too,” said Michael Gordon, principal of Group Gordon. “Crain’s recognizing us for our work environment is arguably the greatest honor we could achieve.”

Group Gordon offers generous compensation, health benefits, retirement/profit-sharing contributions, and a parental leave policy that goes far beyond legal requirements. The firm also sponsors programs focused on employees’ professional development, wellness, and team bonding, including days off to pursue health and wellness activities, peer- and expert-led learning sessions, and participation in a corporate sports league.

The Best Places to Work in New York City award program, in its 12th year, is dedicated to identifying and recognizing the city’s best employers. More than 20,000 employees in the five boroughs participate, with respondents assessing work environment, leadership, benefits, and company culture. The process is managed by independent research firm Best Companies Group, which distributes the surveys, analyzes the data and determines the final rankings. The winners are published by Crain’s New York Business, which does not have any input into the rankings.

Should you use Reddit?

December 2, 2019

GG’s Eric Margolis takes a deep dive into Reddit, explaining how the platform works and why it might make sense for your organization.  You’ve probably heard of Reddit, the so-called “front page of the Internet.” But did you know that Reddit is the 6th most popular site in the U.S. and 18th in the world? […]

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Strong Crisis Management Begins Long Before the Crisis

November 14, 2019

Group Gordon’s Nick Bonavolonta explains why crisis management should really begin with proactive PR efforts before any challenges arise. In my last post, I outlined the key components of a crisis plan and the value of having one in place when a challenging situation arises. While being ready to play defense at a moment’s notice […]

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To Podcast or Not to Podcast?

November 4, 2019

Is launching a podcast worth it? Group Gordon’s Carla Pisarro weighs in. In 2019, podcasts are everywhere you look (or listen). While the term “podcast” has been around since 2004—a mashup of “iPod” and “broadcasts”—podcasts have exploded in mainstream popularity in the last two years. Most Americans now report that they listen to podcasts at […]

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Boeing is still feeling the effects from the 737 Max crisis

October 23, 2019

Boeing is set to resume flying their planes in 2020, but will their customers still feel safe? Michael Gordon shares his thoughts with Bloomberg on Boeing’s ongoing attempts to repair the reputation of its 737 MAX:

Will Boeing Ever Recover From the 737 Max Debacle?

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