Knowledge

Leveraging Webinars for Legal Thought Leadership

May 31, 2018

5.31.18 We recently hosted a webinar on the ways in which thought leadership-building efforts in legal marketing and communications can advance firms’ business objectives. You can check it out here. We also wanted to expand on some of the tactics that we touched on in the session. In this post, we’ll go through the steps to […]

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Taking Back Marchesa

May 24, 2018

Group Gordon’s Minari Karunatilake blogs about reclaiming brand image after a crisis.  The brand’s dream dresses were red carpet staples, worn by celebrities at the pinnacle of Hollywood stardom. That was Marchesa then, before it was sucked into a nightmare following abuse, assault, and harassment allegations against Harvey Weinstein in October 2017. These allegations included […]

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Starbucks Blends Inclusivity Into Guest Policy

May 21, 2018

The arrest of two black men at a Philadelphia location spurred Starbucks to enact a new and inclusive guest policy, which has stirred mixed reactions. Jeremy Robinson-Leon shares his take on responses to the new policy in The Wall Street Journal:

Starbucks Says Drug Use, Sleeping Unacceptable as it Clarifies New Guest Policy

We’re Back!

May 21, 2018

After a brief hiatus, the Group Gordon blog is back in action! You can expect new posts regularly, covering everything from PR basics and communications tips to current news stories and trends. Stay tuned… Is there something you’d like to see covered? Send us an email at info@groupgordon.com or tweet us at @GroupGordon!

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MSU Faces Long Road Ahead to Repair Reputation

May 18, 2018

With a settlement of $500 million for Larry Nassar’s victims reached, Michigan State University still has a long way to go to mitigate reputational damage done. Michael Gordon tells The New York Times how MSU has failed to make progress on repairing its public image:

Michigan State Faces a Long Road Ahead Despite Settling Nassar Lawsuits

Wells Fargo Banks on a Brand Reset

May 9, 2018

As it looks to escape the shadow of its 2016 accounts scandal, Wells Fargo launches a new ad campaign aimed at getting back into customers’ good graces. Michael Gordon shares his opinion on whether the ads are doing enough to regain customer trust in the Los Angeles Times:

Wells Fargo launches ad campaign to leave accounts scandal behind. Not everyone is buying it

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