Knowledge

Webinar – From Rankings to Recruitment: PR Strategies to Reach the Next Level

October 18, 2019

We recently hosted a thought-provoking session on unleashing PR’s power to advance higher education institutions’ objectives, from attracting students and faculty to rising in the rankings to engaging alumni and donors. The session featured a presentation and Q&A session led by Michael Gordon and Jeremy Robinson-Leon, Group Gordon’s Principal and President respectively. Topics covered included: […]

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Crisis Communications Lessons from the NBA’s China Controversy

October 17, 2019

Group Gordon’s  Kerry Close gives a play-by-play of the NBA’s crisis that jeopardized fans’ support for the brand and opportunities in the growing Chinese market. The NBA found itself at the center of a global controversy last week when Houston Rockets’ General Manager Daryl Morey tweeted in support of pro-democracy protesters in Hong Kong. Morey’s […]

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Companies Can No Longer Ignore Boycotts

October 13, 2019

Boycotts seem to be a dime a dozen in our highly-politicized culture, but too many brands fail to see them for what they are and respond appropriately. Michael Gordon’s op-ed on the new dynamics of boycotts and how they are changing the ways companies do business is featured in Business Insider:

Companies like Walmart and SoulCycle are facing more boycotts than ever in the Trump era, but many are still clueless in how to respond

The NBA Drops the Ball with China

October 12, 2019

For a league that has been been a leader in progressive social issues, the NBA has dropped the ball in their recent controversy with China. Michael Gordon analyzes the NBA’s response to China’s pressure in The Hill:

Lawmakers focus their ire on NBA, not China

Political Overtones May Hurt Your Advertising

October 9, 2019

Brands that get political just because it’s trendy end up confusing, or worse, turning off consumers. Michael Gordon shares his thoughts in Forbes on why consumers hate certain kinds of advertisements:

13 Reasons Why Consumers May Hate Your Brand’s Advertising (And How To Fix It)

What’s in a Brand?

September 12, 2019

Group Gordon’s James Seaton breaks down what a brand means and why it matters. Brand has become a buzzword recently. Everyone is trying to figure out how to build their brand or put out high-quality, branded content. What does it all mean? Below is a short guide to branding and why it matters for your […]

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