Knowledge

Writing the chapter on making a bad situation worse

April 13, 2017

What went wrong in United’s mismanaged response to the brutal treatment of a passenger, and what should the company have done instead? Jeremy Robinson-Leon weighs in on WJR’s The Frank Beckmann Show:

A Crisis Takes Off After Slip-Ups

April 12, 2017

United’s botched initial response has given a crisis unnecessary legs, Jeremy Robinson-Leon tells the Los Angeles Times:
United CEO Oscar Munoz is apologizing, but it’ll take more than saying sorry to regain public’s trust

A Bumpy Ride Out of a Crisis for United

April 12, 2017

After a response that did little to quell concerns, can United make a strong case that it’s truly customer-first? Jeremy Robinson-Leon weighs in with the International Business Times:
United Airlines: Will CEO Oscar Munoz’s apology undo damage caused by his initial reaction?

A PR Crisis Takes Flight

April 11, 2017

After 48 hours of shifting statements and fierce backlash about the treatment of an overbooked passenger, has United Airlines landed its latest crisis? Jeremy Robinson-Leon shares his take with The New York Times:
United Grapples With PR Crisis Over Videos of Man Being Dragged Off Plane

Webinar – Media Strategies to Build Your Business

April 5, 2017

We recently hosted a webinar with Wall Street Journal national housing and economy reporter Laura Kusisto, who joined us to discuss the right approach for real estate professionals to secure media attention that advances business objectives. Listen to gain insight on: • How PR can elevate your business; • Best practices for pitching newsworthy stories; • Connecting your […]

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A Google Search For the Right Crisis Response

April 4, 2017

Is Google doing enough to assuage advertisers alarmed by ad placement issues? Lana Gersten weighs in for The Wall Street Journal‘s Crisis of the Week:
Crisis of the Week: Google Faces Advertisers’ Wrath

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