Knowledge

Checking in on a crisis

February 3, 2020

It’s been months since a nationwide Airbnb scam went viral, and yet little seems to have changed. Michael Gordon assesses the company’s crisis response in PRovoke.

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Communication in the Age of Disinformation

January 16, 2020

Group Gordon’s Nick Berkowitz explains why, in the age of disinformation, it’s essential to know your target audiences and ensure they trust your communications. With the Iowa Caucus just a few weeks away, efforts to warp public opinion are in full swing, especially through digital disinformation. On Monday, The New York Times reported that the […]

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Michael Gordon Named One of 50 Most Powerful New Yorkers in PR

January 12, 2020

We’re excited to announce that Michael Gordon was named one of City + State‘s 50 most powerful New Yorkers in PR! You can read his write-up and see the full list of winners here:

Political PR Power 50: 6-50

Rebranding Alone Won’t Resolve a Crisis

January 3, 2020

A rebrand won’t resolve a crisis. Fixing what caused it in the first place is the only way to start regaining trust, according to Michael Gordon in Forbes.

10 Essential Things Companies Need To Do When Rebranding After A PR Disaster

Cutting Ties With Kalanick

December 24, 2019

With former CEO Travis Kalanick stepping down from Uber’s board, the company has severed its final tie with the executive connected to a number of crises in 2017. Jeremy Robinson-Leon shares his thoughts with The New York Times on Uber’s efforts to distance itself from the previous era and the significance of Kalanick leaving the board:

Uber Founder Travis Kalanick Leaves Board, Severing Last Tie

The Power of Social Media Campaigns to Effect Change: #NotAgainSU

December 12, 2019

GG’s Erin Gaffney takes a close look at why the social media movement #NotAgainSU grew and influenced change. This past November, Syracuse University found itself in the national spotlight for a crisis concerning systematic racism. More than 11 hateful and racist crimes were reported on campus, with these accounts including verbal abuse, vandalism, and an […]

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