Knowledge

No stars for this hotel group’s crisis response

January 30, 2017

Is APA Group digging itself into a deeper hole with a statement defending its CEO’s controversial writings? Lana Gersten shares her take in The Wall Street Journal:
Crisis of the Week: CEO’s Writings Put APA Group in Hot Seat

 

Driving Media For Your Business: A Guide for Maximizing National Media Attention

November 29, 2016

We recently hosted a webinar with prominent business journalist, Fortune columnist, and editor-in-chief of Strategy+Business, Dan Gross, who shared his insights on going beyond the local context to secure national media attention. Based on that discussion, we’ve decided to explore ways to extend and leverage national media coverage for further exposure in our new guide, Driving Media For Your Business: […]

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Webinar – Going Beyond Legal: Building Broader Awareness Strategically

October 26, 2016

Learn how to go beyond legal press to build broader awareness for your law firm and key practice areas in this thought-provoking conversation with Daniel Gross, executive editor at strategy+business and columnist for Slate and Fortune. You’ll gain insight on: • Raising the profile of key practice areas; • Going beyond trade press; • Leveraging social media appropriately; […]

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Webinar – Going Beyond Local: Developing a National PR Presence

October 26, 2016

Learn how to take your work beyond the local context to the national stage in this thought-provoking conversation with Daniel Gross, executive editor at strategy+business and columnist for Slate and Fortune. You will gain insight on: • Identifying a newsworthy story; • Broadening awareness beyond trade and regional press; • Leveraging social media appropriately; and • […]

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Samsung confronts an explosive crisis

October 11, 2016

Can Samsung defuse the destruction to its brand as its Galaxy Note 7 phones continue to explode? Jeremy Robinson-Leon weighs in with USA Today.
Samsung, CPSC: Turn off your Galaxy Note 7 now

With privacy on the line, companies must tread carefully

October 7, 2016

The pursuit of user data can make a company or break it if they fail to maintain users’ trust, as Yahoo has seen recently. Michael Gordon weighs in with USA Today on the backlash against Yahoo and the need for companies to balance data collection with users’ privacy.
Yahoo case brings back the Edward Snowden effect

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