Knowledge

Communications Strategies for These Unprecedented Times

April 27, 2020

As the coronavirus continues to impact nearly all aspects of business and daily life, communicators must carefully navigate a new and uncertain landscape. Michael Gordon joined a webinar hosted by BritishAmerican Business to discuss strategies for brand resilience and communications in the coronavirus era.

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Communication leaders in the time of coronavirus

April 16, 2020

Group Gordon’s Jenny Friedman examines why Governor Andrew Cuomo’s approach to the coronavirus has revealed true leadership. Crises present a unique opportunity for leaders to show the public their true character. Beyond the actions they take, their communication plays a critical role in how they are judged. Think of FDR in his fireside chats during […]

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Group Gordon Named a Top Five Corporate Agency

April 13, 2020

We’re excited to be among PRovoke Media’s North American Agencies of the Year, as one of the Top Five Corporate Agencies of 2020. This is the third year we’ve received this honor, which recognizes public relations firms with the strongest corporate communications practices and is irrespective of agency size.

We’re proud of our team and the terrific clients we work with.

Don’t let social media get you down

April 6, 2020

Group Gordon’s Rhani Franklin offers tips to keep your use of social media healthy during the coronavirus pandemic. With everyone I know and love ordered to stay at home for the foreseeable future, I’ve found myself relying on social media to keep in touch with family and friends – and I’m not the only one. […]

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Group Gordon Named a Finalist for the 2020 SABRE Awards

March 25, 2020

We’re thrilled that our campaign with United Neighborhood Houses was named a finalist in the Public Affairs category for the 2020 SABRE Awards North America, presented by PRovoke. The campaign focused on educating the community and policymakers about the importance of salary parity among NYC educators and led to meaningful change.

You can view the complete list of finalists here:

2020 SABRE Awards North America finalists

Coronavirus Communications: Crisis Response for Consumer-Facing Companies

March 19, 2020

Group Gordon’s Jacob Rodriguez outlines key principles consumer-facing businesses should consider when responding to a global crisis. We’re in uncharted, once-in-a-generation territory with the novel coronavirus. The pandemic has made apparent just how important it is to be ready in the face of a global crisis. When it comes to a global crisis, solving the […]

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