Knowledge

Webinar – PR in a Polarized, Politicized World

November 1, 2018

We recently hosted a thought-provoking dialogue between Paul Holmes, founder and chair of The Holmes Group, and Michael Gordon, Chief Executive of Group Gordon, during which they explored the new considerations for communicating in this hyper-politicized climate. Topics covered included: – The current climate and how brands are increasingly joining or getting dragged into the […]

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Courting Public Opinion

October 15, 2018

Group Gordon’s Noor Qasim examines Brett Kavanaugh’s communications strategy in the aftermath of an unprecedented Supreme Court confirmation hearing. Brett Kavanaugh’s nomination to the Supreme Court consumed the national conversation for several months. Yet, in the past few weeks, the nation’s attention crystallized rapidly and rightly around the allegations of sexual assault from Dr. Christine […]

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Building Media Relationships: A Worthy Investment

September 27, 2018

Group Gordon’s Jenny Friedman writes about building and sustaining strong media relationships. Once in a while, a new client engagement gets off to a slow start. My team faced this challenge recently when we struggled to get journalists interested in speaking with our source. Finally, when a reporter at a national outlet responded to my […]

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The Path Forward for Papa John’s

September 13, 2018

Papa John’s felt the heat before John Schnatter’s ouster from the pizza chain’s board, but the subsequent leadership battle has further raised the temperature for the brand. As the story continues to bubble in the news, many are wondering if the beleaguered pizza chain can survive the messy scandal. The public removal of a founder […]

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Nike Just Does It

September 5, 2018

Nike’s new ad campaign featuring former NFL quarterback Colin Kaepernick has caused backlash from some and has drawn praise from others who support. Jeremy Robinson-Leon shares his take on why this controversial campaign will actually strengthen Nike’s fan base in Highsnobiety:

Why Nike’s Colin Kaepernick Campaign is Equal Parts Strategic and Progressive

Help! There’s Too Much News!

August 30, 2018

Group Gordon’s Hillary Wasserman writes about making today’s frenzied news cycle work for you. These days, the news feels like the 2018 edition of Billy Joel’s “We Didn’t Start the Fire.” There’s so much happening all at once that it feels impossible just to keep up, much less attempt to insert your news into the […]

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