Knowledge

GG’s James Seaton explains how and why nonprofits should engage in visual storytelling to further engage their key audiences. Crafting a compelling story for any organization is a multifaceted process. For nonprofits that act as pillars in their local communities, there are many ways to make the mission come to life for the populations they […]

A stand-out article about your college or university can support rankings, retain faculty, help attract prospective students, boost the school’s reputation, differentiate against competitors, and much more. However, many higher education institutions struggle to source, pitch, and place these stories. Having effective communications processes and strategies in place can help secure these impactful feature pieces. […]

Group Gordon’s Hillary Wasserman finds surprising parallels and lessons from friends in higher education, television writing, animation, and medical research. One of my favorite parts of working in PR is that the more I learn about the world around me, the better I can be at my job. This applies to everything from reading news […]

GGer Erin Gaffney outlines what a successful website looks like and how organizations can determine whether it’s time for a website redesign. An organization’s website is more often than not the first way that clients, potential partners, future employees, journalists, and competitors are introduced to an organization. A website is a reflection of your organization, […]

GGer David Kang draws lessons from a PR crisis involving a Florida county’s Facebook post for National Hispanic Heritage Month and explains how to respectfully communicate during commemorative months. Commemorative days and months are meant to honor or celebrate an event, issue, or group. A county government in Florida recently showed us how NOT to […]

Group Gordon’s Alison Berg serves up PR tips based on lessons learned on the tennis court. I’ve been playing tennis since I barely had the strength to hold up a racket. It’s a game of strategy, mental fortitude, and sportsmanship, and it’s a lot of fun! In watching the US Open this year with a […]