Leveraging Instagram Lives and Twitter Spaces for PR
January 13, 2022
Group Gordon’s Marykate Cary shares how organizations can best leverage Instagram Lives and Twitter Spaces to share their messages and connect with audiences. Instagram Live and Twitter Spaces are valuable social media tools for public relations that provide ways for individuals and organizations to connect with a wider audience. While you may be familiar with […]
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What PR can’t do
December 16, 2021
GG’s Emily Bell explains why PR can’t redeem a damaged reputation if the underlying issues remain. Typically, when my turn to write a blog comes around, there’s some heinous celebrity apology or tone-deaf corporate statement to critique. It’s easy enough to draw actionable takeaways for public relations professionals from the latest communications mishap trending on […]
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Happy Holidays!
December 14, 2021
From the GG family to yours, we’re sharing our best wishes for the holiday season. Here’s to a joyful and healthy 2022! #GGWrapped
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The Right Way to Announce College Football Playoff Final Rankings
December 2, 2021
GG’s Eli Judge offers the College Football Playoff committee a more strategic playbook for announcing team rankings. Sunday is the day college football fans have been waiting for: the final reveal of the College Football Playoff (CFP) rankings. Much to my disappointment, my beloved Oklahoma Sooners won’t be participating. But I, along with thousands of […]
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Aaron Rodgers: A Playbook on What Not to Do in a Crisis
November 23, 2021
GG’s Andrew Jarrell examines how Aaron Rodgers fumbled the crisis resulting from his misleading statements about his vaccination status. Managing communications during a crisis is a precarious endeavor – one where the wrong move can be disastrous. Aaron Rodgers’ response to the recent scrutiny of his vaccination status is an example of what not to […]
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How companies tied to Aaron Rodgers are responding to his COVID-19 controversy
November 15, 2021
Aaron Rodgers’ controversial COVID-19 vaccine stance has put companies affiliated with him in a difficult position. In USA Today, Group Gordon Chief Strategy Officer Andrew Jarrell weighs in on how companies must reflect on their core values and what they stand for in order to communicate effectively through the crisis.
Companies tied to Aaron Rodgers are in a tough spot after controversy over his COVID-19 vaccine stance