Knowledge

Promoting an event with a limited budget

April 21, 2022

Group Gordon’s James Seaton offers organizations three ideas for promoting an event without breaking the bank.  Many in-person events are returning after the pandemic put them on pause. For nonprofits, these gatherings offer an opportunity to connect with key stakeholders, raise awareness of the issues at the heart of their work, and raise funds – […]

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Concrete Action Is Critical for Socially Engaged PR

April 7, 2022

Group Gordon’s Efe Osagie explains why socially engaged PR requires action to back up words. This past month we celebrated International Women’s Day on March 8th. In support of the holiday, many companies took to Twitter and other social media to express their support of women’s equality. But what they didn’t expect was for a […]

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Steady Thought Leadership in a Sea of Controversy

March 24, 2022

Group Gordon’s Jon Bergman explores the delicate art of being a thought leader without courting unnecessary controversy. Many PR clients strive to become thought leaders – people and organizations with relevant and respected opinions. One of the most effective ways our clients have achieved thought leadership is by translating their expertise into credible and unique […]

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3 PR Lessons That Apply to Remote Work

March 10, 2022

Group Gordon’s Miraal Naseer unpacks three key lessons from PR that make remote work more effective. Starting my first job remotely has been a unique experience, to say the least. As a Marketing and Business Development Associate who joined Group Gordon during the pandemic, I’ve since had to learn the fundamentals of three fields: public […]

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Mitigating a Crisis: Lessons from the Michigan/Wisconsin Incident

February 28, 2022

GG’s Andrew Jarrell provides post-game analysis on mitigating a crisis after an unfortunate incident at a basketball game between the Universities of Michigan and Wisconsin. After a relatively uneventful game between the University of Michigan’s and University of Wisconsin’s men’s basketball teams, a brawl broke out. As the coaches approached each other for the customary […]

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Creating a Solid Foundation with a New Client

February 10, 2022

Group Gordon’s Morgan Schare explains how to build trust and a solid foundation with a new client early on.  Today’s world requires us all to be prepared for the unexpected, and when the unexpected happens, you need to be able to rely on the team around you. That’s why it’s more important than ever to […]

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