Group Gordon’s Lexy Siegel discusses why and how organizations should rev up their internal communications during the coronavirus pandemic. At the start of the coronavirus pandemic, businesses were scrambling to adapt. Priorities for most employers and employees included quickly learning how to navigate the new remote landscape, setting up home offices and Zoom accounts, and […]

Group Gordon’s James Seaton breaks down how small businesses should rethink their communications approach in response to the ongoing COVID-19 crisis. It is a trying time for small businesses: Roughly between 66,000 to more than 100,000 small businesses in the US have closed since the onset of the pandemic, and others, struggling to stay alive, […]

In a contributed piece for PRovoke, GG’s Andrew Jarrell explains that navigating COVID-19 requires more than just pivoting – companies and organizations that innovate and lead will come out ahead in the long term. You can read the full piece below:

Communicating Through The Coronavirus

Group Gordon’s Marykate Cary looks at the lessons learned from a turbulent start to 2020 and how they can guide organizations moving forward. Needless to say, the coronavirus pandemic has caused a rapid shift in the media landscape. At the national level, a news cycle dominated by election coverage disappeared overnight. In local markets across […]

Group Gordon’s Jacob Rodriguez discusses how the best brand messages this year recognize the intersections between Pride 2020 and the Black Lives Matter movement. As Pride 2020 nears its end and nationwide protests against racial injustice continue, a number of companies have struggled to decide when to vocalize support for Black Lives Matter and when […]

The murders of Ahmaud Arbery, Breonna Taylor, Tony McDade, and George Floyd are only the latest reminders of the institutional racism and systemic bias Black Americans face in big and small ways every day. Group Gordon stands firm in our commitment to equity. We have the opportunity and responsibility to create positive change together—internally, for […]