Group Gordon’s Hillary Wasserman writes about making today’s frenzied news cycle work for you. These days, the news feels like the 2018 edition of Billy Joel’s “We Didn’t Start the Fire.” There’s so much happening all at once that it feels impossible just to keep up, much less attempt to insert your news into the […]

Last but not least in our series of blog posts from our summer interns, Nicola Haubold explains why nonprofits should consider a communications effort. Unlike for-profit companies that aim to maximize revenue, nonprofit organizations aim to maximize impact. Their missions are to improve society and tackle its most pressing problems. These are noble, challenging goals […]

Next in our series of blog posts from Group Gordon’s summer interns, Talia Curhan shares her top tips for acing a media interview. Public speaking in any situation can be nerve-wracking. You have to consider not only the language you use to communicate your message, but also, the signals you’re sending with your body language. […]

Check out our feature in Everything PR which highlights the notable additions to our public affairs practice! We are proud of our commitment to doing good through our work with philanthropies, nonprofits, and responsible businesses.

Group Gordon Expands Public Affairs Practice 

Next in our series of blog posts from Group Gordon’s summer interns, Tucker Meijer recommends ways to properly leverage your social media platforms for good. There’s no doubting technology’s influence on all of our lives. The world is at our fingertips, we are more connected than ever, and the dissemination of information can occur within […]

8.2.18 There’s a common assumption in the business world that going with a name-brand service provider is a safer bet than choosing a smaller, lesser-known firm. That perception exists in the PR industry, too. However, a firm’s size isn’t the real indicator of risk. There are other important factors that companies should consider when searching […]