PR Professional Barbie: Mattel’s Innovative Marketing Strategy

July 20, 2023

GG’s Nisha Gupta analyzes Mattel’s shifting PR and marketing strategy to promote the upcoming Barbie movie and highlights lessons that any company can learn from their efforts. If you haven’t heard of the latest movie Barbie, starring Margot Robbie and Ryan Gosling, then I applaud your ability to unplug from the world. Over the past […]

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Pickleball as a PR Model

June 27, 2023

GG’s Eli Judge examines pickleball’s meteoric rise and the role that smart external communications played in making it happen. Whether you love it, hate it, or are still a little bit confused by it, pickleball is without a doubt one of the hottest sports in the country. It’s popular with everyone from college students to […]

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The Value of Podcasts for Nonprofit PR

June 9, 2023

GG’s Cordelia Gilligan explains how podcasts can give mission-oriented organizations the opportunity to lead the conversation. When we talk about earned media, we typically think of traditional media—whether it’s a successfully-placed op-ed or a choice quote in a reported article. However, for clients whose top issue areas don’t dominate the 24-hour news cycle, one of […]

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How to Maintain Meaningful Engagement with Your Audience in a Fractured World

June 5, 2023

GG’s Andrew Jarrell offers guidance to brands and organizations looking to successfully engage with their audience and stand out in a crowded market. We live in a time of overstimulation. People used to get their news from a few legacy national and local publications. Now they can turn to hundreds of niche online publications, their […]

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Webinar – The Good, The Bad, and The Future of AI in Public Relations

May 12, 2023

The rise of generative artificial intelligence programs – such as ChatGPT and DALL-E – has sparked urgent questions about the future of communications and public relations. Is there still a place for the human communicator in a world in which ChatGPT can generate a press release in seconds? Is it legal and ethical to use […]

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Was King Charles’ Coronation a Crowning Achievement from a Communications Perspective?

May 11, 2023

GG’s Morgan Kemp analyzes how the royal spectacle of King Charles’ coronation generated awareness for one of the world’s most well-known brands. If you weren’t among the avid royal watchers who set their alarm clocks early this past Saturday morning, allow me to fill you in one what you missed: King Charles III’s coronation took place […]

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