Knowledge

Advertisers Tread Carefully Around Tucker Carlson

December 28, 2018

A lighter advertisement load seems to be the new normal for Tucker Carlson’s show after his comments about immigrants led many brands to boycott. Jeremy Robinson-Leon shares his take on the considerations for advertising against political television in The Hollywood Reporter:

A Lighter Ad Load Is The New Normal for Tucker Carlson’s Fox News Show

I am a victim of Bon Appetit’s social media marketing strategy, and I love it

December 13, 2018

Group Gordon’s Jordan Miller explains why a food magazine he doesn’t read has him hooked on social media. Earlier this week, a short work break turned into 17 minutes and 54 seconds (plus three commercial breaks) spent watching a video of Bon Appétit food director Carla Lalli Music teaching a famous drag queen how to […]

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Become an Expert in Expert Commentary

November 15, 2018

Group Gordon’s Nick Bonavolonta shares tips for getting your spokespeople quoted in the news. No matter what your company or organization does, your team is bound to include experts on topics relevant to your industry and beyond. One way to translate their knowledge into building your company or organization’s brand is through expert commentary. This […]

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Google Searches for a Crisis Solution

November 1, 2018

Google’s handling of sexual misconduct allegations against company executives has sparked intense internal backlash and a worldwide employee walkout. Jeremy Robinson-Leon shares his take on the implications for the brand and how Google must respond in The Washington Post:

Google employees worldwide walk out over allegations of sexual harassment, inequality within company

Webinar – PR in a Polarized, Politicized World

November 1, 2018

We recently hosted a thought-provoking dialogue between Paul Holmes, founder and chair of The Holmes Group, and Michael Gordon, Chief Executive of Group Gordon, during which they explored the new considerations for communicating in this hyper-politicized climate. Topics covered include: – The current climate and how brands are increasingly joining or getting dragged into the […]

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With Op-Ed, Kavanaugh Courts Public Opinion

October 15, 2018

Group Gordon’s Noor Qasim examines Brett Kavanaugh’s communications strategy in the aftermath of an unprecedented Supreme Court confirmation hearing. Brett Kavanaugh’s nomination to the Supreme Court consumed the national conversation for several months. Yet, in the past few weeks, the nation’s attention crystallized rapidly and rightly around the allegations of sexual assault from Dr. Christine […]

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