Knowledge

Group Gordon’s David Kang shares tips for effective PR efforts for public health nonprofits. Public health nonprofits work to promote health equity, advocating to ensure all individuals have equal access to health resources and providing essential services to communities around the world. For these organizations, being able to share their strategic messages to their served […]

Group Gordon’s Kerry Close shares strategies for effectively building a thought leadership presence.  For many organizations, thought leadership is a key component of their overall communications plan. Having its executives quoted as experts in media can be an incredibly useful tool in raising a company’s profile, and also in giving those executives a public voice on the issues […]

Group Gordon’s Eli Judge shares helpful tips and mistakes to avoid when making major announcements. In April, Elon Musk made one of his signature splashy announcements: he was going to buy Twitter.   Embed from Getty Images The news spread like wildfire across the internet, and sparked a weeks-long acquisition process that included the Twitter board […]

A successful approach to thought leadership can have many benefits for your business. It can increase visibility, build credibility, and demonstrate relevance – all of which can benefit your bottom line. While many businesses aspire to be thought leaders in their industries, they often lack a disciplined strategy to own their areas of expertise. This […]

Group Gordon’s Erin Gaffney explains how organizations can authentically integrate national awareness moments into their marketing and media strategies. Awareness days, weeks, and months are annual moments dedicated to amplifying a specific cause. For organizations across sectors, these observances are a great time to highlight your mission or values, fundraise, or educate the public. However, […]

Group Gordon’s Julia Levine draws lessons from commonalities between screenwriting and PR. via GIPHY Public relations shares some commonalities with other industries, including with film. Professionals in both screenwriting and PR are storytellers and, if they’re good ones, adept at communicating ideas to achieve specific outcomes. Read on for a few PR tips from the […]