Knowledge

GG’s Eli Judge helps the College Football Playoff committee navigate the basics of sports communications. It’s the most magical time of year: the beginning of the college football season. Though players have changed teams and teams have changed conferences, one constant remains: fans are bound to get upset about rankings. Every week when new rankings […]

GG’s David Kang offers the basics on building a thought leadership strategy that cuts through the noise. Thought leadership has become a buzzword in communications. The phrase is so commonplace that many leaders take it for granted; others understand it’s important but don’t know how to develop a strategy around it. Put simply, a thought […]

GG’s Jeffrey Fishman explains how a strong local media strategy can benefit nonprofits of all sizes. When you think about news in the United States, big names— like The New York Times, The Washington Post, and The Wall Street Journal—immediately come to mind. Their prestige, wide reach, and diverse audiences make them top targets for […]

GG’s Carla Pisarro shares guidance on writing strong op-eds – and getting them published. Op-eds: fun to read, fun to write. At their best, they’re a powerful tool for advocacy and a showcase for compelling writing. And as pieces written by contributors, not staff journalists, op-eds can be the best shot outside writers have to […]

GG’s Amanda de Castro breaks down the recent Joey Chestnut controversy and outlines how companies can be smart about influencer marketing strategy. Fans of the time-honored July 4th Nathan’s Famous Hot Dog Eating Contest were left disappointed and surprised last month when it was announced that the competition would move forward without its big star, […]

Group Gordon today announced the addition of Wayne State’s Levin Center to its higher education public relations portfolio. You can check out the full announcement below: Wayne State’s Levin Center Selects Group Gordon as Public Relations Agency of Record Firm further grows successful public affairs and higher education public relations portfolio NEW YORK, NY — […]