Patagonia’s Masterclass in Corporate Communications
October 6, 2022
GG’s Melanie Geller offers lessons on corporate communications from Patagonia’s recent messaging surrounding its ownership change. Several weeks ago, Patagonia founder Yvon Chouinard publicly announced his decision to place the ownership of the $3 billion company to a trust and a nonprofit, which would use Patagonia’s $100 million annual profits to combat climate change and […]
read more
Placing an Op-Ed by Predicting the News Cycle
September 22, 2022
Group Gordon’s Alex O’Connor offers up the secrets behind placing an op-ed at the speed of the news cycle. You want to write an op-ed. Or someone wants you to write an op-ed for them. Or a group of people want you to write an op-ed on their behalf. If you’re writing an op-ed for […]
read more
Crisis Management in the Age of Virtue Signaling
September 9, 2022
Group Gordon’s Anna Kizito explores crisis management in the fallout of “ESG-washing” allegations and gives helpful tips to avoid making claims that you cannot support later. Last month, a lawsuit against fast fashion giant H&M alleged that the company has been misleadingly marketing its clothing line, “H&M Conscious.” While overpromising is not completely unheard of […]
read more
Social Media Tips from a Surprising U.S. Senate Campaign
August 29, 2022
Group Gordon’s Hillary Wasserman offers lessons from Senate candidate John Fetterman’s eye-catching use of social media for brands of all kinds. The 2022 midterm elections are upon us, and candidates are vying for attention in the media equivalent of a rush hour subway car. It can be impossible to break through when the political landscape […]
read more
Champagne Problems: Taking Public Accountability in Crisis Management
August 11, 2022
GG’s Reagan Herzog connects the latest series of celebrity scandals to important principles of crisis management. Many A-listers have recently found themselves in hot water for a major element of their lavish lifestyles: private jets. It all started with an Instagram post of Kylie Jenner and Travis Scott standing between two private jets with the […]
read more
How to Pitch Trend Stories – and Be Successful at It
July 29, 2022
GG’s Ana Altchek explains how companies can authentically incorporate trend stories into their media strategy. Trend stories cover topics and subjects that cut across a wide swath of companies and issue areas. Whether it’s a story about sustainable food making or the student debt crisis, trend stories create ample opportunity to increase a company’s relevancy […]
read more