Knowledge

Nike Just Does It

September 5, 2018

Nike’s new ad campaign featuring former NFL quarterback Colin Kaepernick has caused backlash from some and has drawn praise from others who support. Jeremy Robinson-Leon shares his take on why this controversial campaign will actually strengthen Nike’s fan base in Highsnobiety:

Why Nike’s Colin Kaepernick Campaign is Equal Parts Strategic and Progressive

Help! There’s Too Much News!

August 30, 2018

Group Gordon’s Hillary Wasserman writes about making today’s frenzied news cycle work for you. These days, the news feels like the 2018 edition of Billy Joel’s “We Didn’t Start the Fire.” There’s so much happening all at once that it feels impossible just to keep up, much less attempt to insert your news into the […]

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An Investment for Impact: Why Nonprofits Should Invest in PR

August 23, 2018

Last but not least in our series of blog posts from our summer interns, Nicola Haubold explains why nonprofits should consider a communications effort. Unlike for-profit companies that aim to maximize revenue, nonprofit organizations aim to maximize impact. Their missions are to improve society and tackle its most pressing problems. These are noble, challenging goals […]

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5 Tips to Nail Your Media Interview

August 16, 2018

Next in our series of blog posts from Group Gordon’s summer interns, Talia Curhan shares her top tips for acing a media interview. Public speaking in any situation can be nerve-wracking. You have to consider not only the language you use to communicate your message, but also, the signals you’re sending with your body language. […]

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Group Gordon Featured in Everything PR

August 14, 2018

Check out our feature in Everything PR which highlights the notable additions to our public affairs practice! We are proud of our commitment to doing good through our work with philanthropies, nonprofits, and responsible businesses.

Group Gordon Expands Public Affairs Practice 

Social Media for Social Issues

August 9, 2018

Next in our series of blog posts from Group Gordon’s summer interns, Tucker Meijer recommends ways to properly leverage your social media platforms for good. There’s no doubting technology’s influence on all of our lives. The world is at our fingertips, we are more connected than ever, and the dissemination of information can occur within […]

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