Michael Gordon Named One of 50 Most Powerful New Yorkers in PR
January 12, 2020
We’re excited to announce that Michael Gordon was named one of City + State‘s 50 most powerful New Yorkers in PR! You can read his write-up and see the full list of winners here:
Political PR Power 50: 6-50
Rebranding Alone Won’t Resolve a Crisis
January 3, 2020
A rebrand won’t resolve a crisis. Fixing what caused it in the first place is the only way to start regaining trust, according to Michael Gordon in Forbes.
10 Essential Things Companies Need To Do When Rebranding After A PR Disaster
Cutting Ties With Kalanick
December 24, 2019
With former CEO Travis Kalanick stepping down from Uber’s board, the company has severed its final tie with the executive connected to a number of crises in 2017. Jeremy Robinson-Leon shares his thoughts with The New York Times on Uber’s efforts to distance itself from the previous era and the significance of Kalanick leaving the board:
Uber Founder Travis Kalanick Leaves Board, Severing Last Tie
The Power of Social Media Campaigns to Effect Change: #NotAgainSU
December 12, 2019
GG’s Erin Gaffney takes a close look at why the social media movement #NotAgainSU grew and influenced change. This past November, Syracuse University found itself in the national spotlight for a crisis concerning systematic racism. More than 11 hateful and racist crimes were reported on campus, with these accounts including verbal abuse, vandalism, and an […]
Group Gordon Named One of Crain’s New York 100 Best Places to Work
December 9, 2019
Award recognizes the firm’s work environment as one of the city’s very best across industries
NEW YORK, NY. – December 6, 2019 – Today Group Gordon, a strategic communications firm working in the corporate and public affairs sectors, was honored at the Crain’s Best Places to Work Awards as one of New York City’s 100 best workplaces of any size and any industry. Following a survey of more than 20,000 employees, Group Gordon was recognized for its commitment to fostering a fulfilling work environment.
“We have an employee-first culture, and as it turns out, that’s better for clients, too,” said Michael Gordon, principal of Group Gordon. “Crain’s recognizing us for our work environment is arguably the greatest honor we could achieve.”
Group Gordon offers generous compensation, health benefits, retirement/profit-sharing contributions, and a parental leave policy that goes far beyond legal requirements. The firm also sponsors programs focused on employees’ professional development, wellness, and team bonding, including days off to pursue health and wellness activities, peer- and expert-led learning sessions, and participation in a corporate sports league.
The Best Places to Work in New York City award program, in its 12th year, is dedicated to identifying and recognizing the city’s best employers. More than 20,000 employees in the five boroughs participate, with respondents assessing work environment, leadership, benefits, and company culture. The process is managed by independent research firm Best Companies Group, which distributes the surveys, analyzes the data and determines the final rankings. The winners are published by Crain’s New York Business, which does not have any input into the rankings.
Should you use Reddit?
December 2, 2019
GG’s Eric Margolis takes a deep dive into Reddit, explaining how the platform works and why it might make sense for your organization. You’ve probably heard of Reddit, the so-called “front page of the Internet.” But did you know that Reddit is the 6th most popular site in the U.S. and 18th in the world? […]