Knowledge

Understanding Your Client’s Voice – Three Key Things to Know

March 8, 2019

Group Gordon’s Sarah Naco has the scoop on the importance of getting your client’s voice right. When I think about getting a client’s voice right, I like to imagine being in an ice cream store (and it’s not because of my perpetual sweet tooth). Similar to how an ice cream parlor has many flavors to choose […]

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Tackling Tabloids with the Truth – Lessons from Jeff Bezos

February 21, 2019

Group Gordon’s Eloise Harnett explains how Jeff Bezos took control of a potential crisis by exposing a tabloid’s intimidation tactics. Jeff Bezos made headlines once again this month for a public battle with the National Enquirer that left the tabloid burned. After the outlet published private text messages between Bezos and his girlfriend Lauren Sanchez, […]

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The L Train Needs a New Communications Strategy

January 30, 2019

Group Gordon’s Laura Thurber examines why communication about the L train’s future has gotten off track. Any New Yorker, no matter how long they have lived in the city, has a subway horror story or two. Mine include delays so long it took me an hour to go 3 blocks and bent glasses from a […]

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Starting Strong: How to Build Solid Client Relationships

January 10, 2019

Group Gordon’s Marykate Cary shares ways to set yourself up for success with any new client relationship.  The first few weeks of a new client engagement are critical for creating a productive partnership. Getting off on the right foot with a new client sets you up for communications success in the year ahead and for […]

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University Learns a Lesson in PR

January 2, 2019

The University of Massachusetts at Amherst received intense backlash over asking a student to take down a sign condemning Nazis in the name of inclusiveness. Michael Gordon weighs in on where the university’s response went wrong in Inside Higher Ed:

Does Inclusiveness Include Nazis? 

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