Knowledge

Group Gordon Named a Top Five Corporate Agency

April 13, 2020

We’re excited to be among PRovoke Media’s North American Agencies of the Year, as one of the Top Five Corporate Agencies of 2020. This is the third year we’ve received this honor, which recognizes public relations firms with the strongest corporate communications practices and is irrespective of agency size.

We’re proud of our team and the terrific clients we work with.

Don’t let social media get you down

April 6, 2020

Group Gordon’s Rhani Franklin offers tips to keep your use of social media healthy during the coronavirus pandemic. With everyone I know and love ordered to stay at home for the foreseeable future, I’ve found myself relying on social media to keep in touch with family and friends – and I’m not the only one. […]

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Group Gordon Named a Finalist for the 2020 SABRE Awards

March 25, 2020

We’re thrilled that our campaign with United Neighborhood Houses was named a finalist in the Public Affairs category for the 2020 SABRE Awards North America, presented by PRovoke. The campaign focused on educating the community and policymakers about the importance of salary parity among NYC educators and led to meaningful change.

You can view the complete list of finalists here:

2020 SABRE Awards North America finalists

Coronavirus Communications: Crisis Response for Consumer-Facing Companies

March 19, 2020

Group Gordon’s Jacob Rodriguez outlines key principles consumer-facing businesses should consider when responding to a global crisis. We’re in uncharted, once-in-a-generation territory with the novel coronavirus. The pandemic has made apparent just how important it is to be ready in the face of a global crisis. When it comes to a global crisis, solving the […]

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Group Gordon Wins PR Daily Award

March 5, 2020

We’re excited to announce that Group Gordon and Public Health Solutions won the PR Daily award for Best Community Outreach Campaign of 2019! Together we launched a multimedia, multichannel campaign to deter the use of menthol cigarettes and e-cigarettes in New York, particularly among groups that are heavily targeted, including black communities and youth. You can read more about the award-winning campaign here:

Community Outreach Campaign: Teaming up against menthol cigarettes in New York City

A Post-mortem on the NBA China Scandal

February 26, 2020

Group Gordon’s Andrew Jarrell looks at the limitations of purpose- and values-driven marketing. I love the NBA. The league, more than any other professional sport, has embraced diversity, leaned into player empowerment, and demonstrated an openness to new ideas and perspectives. Adam Silver, the beloved commissioner, is smart and methodical. He reminds you of a […]

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