Knowledge

Dear GiGi: My company has had a decent amount of press coverage, however we’re not really making waves right now. How do we get ourselves back into top-tier outlets?

October 14, 2010

Hi Darien, Getting continuous hits in top-tier outlets can certainly be difficult. If your company isn’t coming out with any major initiatives, one method to garner coverage is pitching members of your company as a source of commentary. For instance, a law firm practicing in the healthcare industry may not be at liberty to discuss […]

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BP’s disaster in the Gulf

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Michael Gordon suggests BP should take full responsibility for its disaster and move forward with complete transparency.
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Michael Gordon analyzes the embattled bank’s investor letter, calling it a step in the right direction.
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