After a brief hiatus, the Group Gordon blog is back in action! You can expect new posts regularly, covering everything from PR basics and communications tips to current news stories and trends. Stay tuned… Is there something you’d like to see covered? Send us an email at info@groupgordon.com or tweet us at @GroupGordon!

With a settlement of $500 million for Larry Nassar’s victims reached, Michigan State University still has a long way to go to mitigate reputational damage done. Michael Gordon tells The New York Times how MSU has failed to make progress on repairing its public image:

Michigan State Faces a Long Road Ahead Despite Settling Nassar Lawsuits

As it looks to escape the shadow of its 2016 accounts scandal, Wells Fargo launches a new ad campaign aimed at getting back into customers’ good graces. Michael Gordon shares his opinion on whether the ads are doing enough to regain customer trust in the Los Angeles Times:

Wells Fargo launches ad campaign to leave accounts scandal behind. Not everyone is buying it

With aggressive denials of any wrongdoing and contradictory statements in its response to the Facebook data breach, Cambridge Analytica took a page out of Trump’s playbook. Michael Gordon shares his take on how Cambridge Analytica missed opportunities to repair its credibility in The Wall Street Journal’s Crisis of the Week: Crisis of the Week: Cambridge […]

Facing backlash after a mishandled incident that led to the arrest of two black men at a Philadelphia store, Starbucks found itself in hot water. Jeremy Robinson-Leon discusses why Starbucks needed to go beyond an apology to make things right in The Wall Street Journal: 

Crisis of the Week: Starbucks to Shut Stores for Antibias Training 

We recently hosted a webinar to share tips and recommended tactics for legal marketing and communications professionals looking to advance their firms’ business objectives through thought leadership. Watch the recording to gain insight on: – The limitations of traditional media relations for elevating recognition and reputation; – What it means to establish thought leadership and how it […]