Knowledge

The game plan for advertising after a scandal

October 12, 2015

Will a scandal and increased scrutiny affect DraftKings and FanDuel’s marketing and communications strategies? Michael Gordon weighs in with CNBC.
Daily fantasy backlash? Players still turning up

Debunking 5 Common Myths About Legal PR

October 12, 2015

We recently hosted a webinar with prominent business and financial journalist and Mashable business editor Heidi Moore, who shared her insights on national media for law firms. Based on that discussion, we’ve decided to explore the case for or against a concerted PR effort in the legal world. We tackle some of the most common […]

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Long road ahead for VW after “brazen fraud”

October 6, 2015

It may take years for VW to heal from the damage caused by “brazen fraud,” Jeremy Robinson-Leon tells the Associated Press.
For Volkswagen, costs of scandal will be piling up

Credibility challenges ahead for the car industry

September 24, 2015

What does the fallout from Volkswagen’s diesel deception mean for the automotive industry? Jeremy Robinson-Leon tells TIME just how far-reaching the crisis may be.
The Curves Ahead for Car Makers

Cleaning up a sullied reputation

September 23, 2015

Leadership changes are a start, but what else can Volkswagen expect as it looks to unsully the brand’s reputation? Jeremy Robinson-Leon weighs in with the Associated Press.
Volkswagen’s clean-car image dirtied by emissions scandal

Transparency after wide-reaching deception will be key for VW

September 23, 2015

Will Volkswagen be able to salvage its image after the emissions deception scandal? Jeremy Robinson-Leon spoke with the Associated Press about the critical factors the company must consider in its continued response.
Volkswagen CEO steps down, takes responsibility for scandal

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