Knowledge

When the going gets tough, dig in

March 17, 2014

What should you do when a growing crisis threatens your brand? Group Gordon’s Jeremy Robinson-Leon spoke with CNN on GM’s current approach to its multiple recalls.
GM’s new CEO faces crucial test

Laughter is the best medicine for the POTUS

March 14, 2014

Did President Obama make the right decision to try his hand at comedy for the sake of promoting the Health Insurance Marketplace? Group Gordon CEO Michael Gordon weighs in with PRWeek.
Despite detractors, ‘Ferns’ appearance a win for White House

Taking control of the wheel

March 5, 2014

A potential GM defect may have caused at least 13 vehicular deaths. Jeremy Robinson-Leon comments on why the auto giant’s CEO, Mary Barra, has decided to lead the recall of 1.37 million cars.
In rare move, GM CEO says she’s directing recall

Getting Back on Track at the 2014 Sochi Winter Games

February 17, 2014

It’s been such a rough go for Team USA in the speedskating arena during the Sochi 2014 Winter Games that they’ve turned on their new high-tech gear. Whether it’s true or not, what are the brand implications for Under Armour, maker of the suits? Jeremy Robinson-Leon comments for USA Today below.
Under Armour’s crisis management on target

Can We Borrow That Sleigh?

December 27, 2013

UPS and FedEx issues this holiday season have led to a central question: How should a firm deliver on its reputation? Jeremy Robinson-Leon talks brand perception with the AP.
Online shopping grows, with some growing pains

Bad Timing for Target

December 19, 2013

How has Target handled the data breach? Jeremy Robinson-Leon discussed it with the AP.
Target: 40M card accounts may be breached

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