Knowledge

Women in the media

July 30, 2014

Group Gordon’s Elizabeth Gemdjian blogs about women and the roles they play in media. 7.30.2014 Recent weeks have yielded a number of compelling, inspiring, and debate-inducing works from or about women who work in, work with, or express themselves through the media. These representations of and testimonies from women offer thought-provoking looks at the status […]

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Can’t I have the spam without the spam?

July 16, 2014

Senior Associate Zigis Switzer blogs about the implications of recent legislation in Canada which may have far-reaching consequences for North American businesses. 7.16.2014 “I don’t like spam!” — Monty Python On July 1, 2014, CASL (Canada’s Anti-Spam Legislation) went into effect, strictly forbidding the transmission of commercial electronic messages to persons without their express consent. […]

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Three things you didn’t know about Instagram

June 20, 2014

Senior Associate Sonie Guseh gives us the lowdown on Instagram. 6.20.2014   For many companies, Instagram still feels like new, uncharted territory, and it’s unclear for many just how to leverage it as part of their social media marketing mix. While the platform can be a gem when it comes to reaching engaged consumers, don’t […]

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Dear GiGi: I own a boutique B2B company trying to establish itself in the professional services industry. What are some easy first steps you would recommend in terms of social media? Are there resources we could use to become more knowledgeable on social media? When is it appropriate for us to engage a PR company to represent us?

June 7, 2014

Dear Mara – One of the most important factors behind choosing where, when, and how to employ social media tactics is in identifying the audience you are trying to reach first. As a high-touch B2B company, you’ll want to reach a targeted segment of leaders who either directly impact or influence the decision-making at the […]

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The Obama Workout Video: Why Less is Sometimes More in a “Crisis” Response

June 5, 2014

Senior Associate Michael Dolmatch weighs in on the latest POTUS press event. 6.5.2014 A video of President Obama working out in a hotel gym in Warsaw, Poland went viral today and stirred up the full spectrum of media and internet-dweller responses ranging from amusement and mockery of his physical prowess to security concerns. This isn’t […]

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Dear GiGi: I am the COO for a group of restaurants in the Northeast. Recently, one of our franchises experienced a period of sub-par customer service due to employees who have since been removed. Unfortunately, their actions continue to have an effect because of the negative comments we received on restaurant review websites, threatening our entire brand. What should we do from here?

May 13, 2014

Dear Anonymous – Social media can sometimes seem like more of a menace than a useful tool. However it is important to understand what the greatest qualities of the various platforms are and to take advantage of them to address issues like this. Social media platforms were developed for, and thrive off of the interactions […]

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