Knowledge

Dear GiGi: I am the COO for a group of restaurants in the Northeast. Recently, one of our franchises experienced a period of sub-par customer service due to employees who have since been removed. Unfortunately, their actions continue to have an effect because of the negative comments we received on restaurant review websites, threatening our entire brand. What should we do from here?

May 13, 2014

Dear Anonymous – Social media can sometimes seem like more of a menace than a useful tool. However it is important to understand what the greatest qualities of the various platforms are and to take advantage of them to address issues like this. Social media platforms were developed for, and thrive off of the interactions […]

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The ball is now in the NBA’s hands following an offensive charge

April 29, 2014

What are the broader implications for the NBA after the release of a recording containing racist comments allegedly made by Donald Sterling? Group Gordon’s CEO, Michael Gordon, spoke with USA Today on what the Los Angeles Clipper’s owner’s alleged comments mean for the team and the NBA on the whole.
Sponsors pulling support of Los Angeles Clippers

Group Gordon voted the TOP Agency to Work For!

April 28, 2014

We are proud to share that Group Gordon has just been voted the TOP Boutique PR Agency to Work For by the Holmes Report! It is a testament to the culture we have instilled in our workplace and the fantastic team we have working on behalf of our clients!
APCO, Text 100, ReviveHealth, Group Gordon Named Best Places To Work

Dear GiGi: Starting out at a larger corporation that boasted many resources and now leading a smaller but successful company, I know that there are potential benefits and drawbacks for each when it comes to size. In regards to working with a PR team though, does size really matter?

April 22, 2014

Dear Morgan – Realistically, the size of the firm with whom you are working may not necessarily have the greatest impact on the types of results you ultimately receive. Quality, not quantity, is paramount. Your communications partner should be intelligent, creative, and perseverant, and, to that end, firms big and small can both perform at […]

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Dear GiGi: Where have you been?

April 3, 2014

Dear Cathy – Thanks for asking. It appears you have now presented me with two available paths to traverse in answering your question: 1) tell the truth or 2) tell something you’d believe as the truth. It would be naïve to assume a wayward path of mistruths is the best option, and yet so many […]

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When the going gets tough, dig in

March 17, 2014

What should you do when a growing crisis threatens your brand? Group Gordon’s Jeremy Robinson-Leon spoke with CNN on GM’s current approach to its multiple recalls.
GM’s new CEO faces crucial test

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