Knowledge

Michael Gordon calls on President Obama to use the spill as an opportunity to galvanize the country.
Spill is Obama’s chance to rally U.S.

Michael Gordon points to BP’s blame game as “a case study in failed crisis communications.”
BP swamped by criticism; spilled oil keeps coming

Michael Gordon explains the power of the truth in moments of crisis.
Tiger, Toyota and the Truth

Michael Gordon offers his views on Toyota’s PR strategy.
Toyota PR blitz plays catch-up after storm of problems

Michael Gordon comments on Toyota’s continued missteps in response to its accelerator problems.
Toyota hopes to fix image along with gas pedals

Michael Gordon offers advice to Toyota as the company tries to maintain its image amidst a string of malfunctioning accelerators.
Toyota Recall Update: ‘We have a remedy.’ Will Toyota’s fix work?