Knowledge

A Guide to Mixing Business and Politics

March 28, 2019

Michael Gordon’s contributed piece for Forbes offers brands a guide for thoughtful, intentional, and strategic engagement in political conversations. You can view the full piece below:

Three Ways Companies Can Navigate Politics

Shocking Admissions: Key Takeaways from the Varsity Blues Scandal

March 21, 2019

Group Gordon’s Charlotte Marratta examines why a college admissions scandal got caught in the media spotlight. The recent college admissions bribery scandal has been storming headlines for the past week. Sure, parents have been paying large sums of money to get their children into the school of their choice for decades. But they’ve been doing […]

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A Bad Look for a Fashion Brand

March 19, 2019

Ed Razek, CMO of Victoria’s Secret’s parent, L Brands, faced calls for resignation over controversial comments about transgender and plus-sized models in an interview with Vogue. Jeremy Robinson-Leon weighs in on what L Brands’ decision to keep Razek on board says about the brand’s values in Business Insider:

People slammed Victoria’s Secret after its marketing chief made controversial comments about transgender models, but he didn’t resign. This could be why, according to former executives.

Understanding Your Client’s Voice – Three Key Things to Know

March 8, 2019

Group Gordon’s Sarah Naco has the scoop on the importance of getting your client’s voice right. When I think about getting a client’s voice right, I like to imagine being in an ice cream store (and it’s not because of my perpetual sweet tooth). Similar to how an ice cream parlor has many flavors to choose […]

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Tackling Tabloids with the Truth – Lessons from Jeff Bezos

February 21, 2019

Group Gordon’s Eloise Harnett explains how Jeff Bezos took control of a potential crisis by exposing a tabloid’s intimidation tactics. Jeff Bezos made headlines once again this month for a public battle with the National Enquirer that left the tabloid burned. After the outlet published private text messages between Bezos and his girlfriend Lauren Sanchez, […]

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The L Train Needs a New Communications Strategy

January 30, 2019

Group Gordon’s Laura Thurber examines why communication about the L train’s future has gotten off track. Any New Yorker, no matter how long they have lived in the city, has a subway horror story or two. Mine include delays so long it took me an hour to go 3 blocks and bent glasses from a […]

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