Putting Out a Twitter Fire – Dos and Don’ts

June 7, 2018

6.7.18 Last week, actress Roseanne Barr of Roseanne tweeted a racist comment directed at Valerie Jarrett, an Obama White House advisor. Twitter users, including actors on the show and other celebrities, wasted no time in condemning her tweet and calling on ABC to cancel the show. ABC’s entertainment president, Channing Dungey, called Barr’s tweet “abhorrent, […]

read more

Leveraging Webinars for Legal Thought Leadership

May 31, 2018

5.31.18 We recently hosted a webinar on the ways in which thought leadership-building efforts in legal marketing and communications can advance firms’ business objectives. You can check it out here. We also wanted to expand on some of the tactics that we touched on in the session. In this post, we’ll go through the steps to […]

read more

Taking Back Marchesa

May 24, 2018

Group Gordon’s Minari Karunatilake blogs about reclaiming brand image after a crisis.  The brand’s dream dresses were red carpet staples, worn by celebrities at the pinnacle of Hollywood stardom. That was Marchesa then, before it was sucked into a nightmare following abuse, assault, and harassment allegations against Harvey Weinstein in October 2017. These allegations included […]

read more

Starbucks Blends Inclusivity Into Guest Policy

May 21, 2018

The arrest of two black men at a Philadelphia location spurred Starbucks to enact a new and inclusive guest policy, which has stirred mixed reactions. Jeremy Robinson-Leon shares his take on responses to the new policy in The Wall Street Journal:

Starbucks Says Drug Use, Sleeping Unacceptable as it Clarifies New Guest Policy

We’re Back!

May 21, 2018

After a brief hiatus, the Group Gordon blog is back in action! You can expect new posts regularly, covering everything from PR basics and communications tips to current news stories and trends. Stay tuned… Is there something you’d like to see covered? Send us an email at or tweet us at @GroupGordon!

read more

MSU Faces Long Road Ahead to Repair Reputation

May 18, 2018

With a settlement of $500 million for Larry Nassar’s victims reached, Michigan State University still has a long way to go to mitigate reputational damage done. Michael Gordon tells The New York Times how MSU has failed to make progress on repairing its public image:

Michigan State Faces a Long Road Ahead Despite Settling Nassar Lawsuits