Knowledge

Making Major Announcements: Lessons From Elon Musk’s Twitter Saga

June 2, 2022

Group Gordon’s Eli Judge shares helpful tips and mistakes to avoid when making major announcements. In April, Elon Musk made one of his signature splashy announcements: he was going to buy Twitter.   Embed from Getty Images The news spread like wildfire across the internet, and sparked a weeks-long acquisition process that included the Twitter board […]

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Webinar – The Roadmap for Effective Thought Leadership

May 26, 2022

A successful approach to thought leadership can have many benefits for your business. It can increase visibility, build credibility, and demonstrate relevance – all of which can benefit your bottom line. While many businesses aspire to be thought leaders in their industries, they often lack a disciplined strategy to own their areas of expertise. This […]

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How to leverage national awareness moments to maximize impact

May 19, 2022

Group Gordon’s Erin Gaffney explains how organizations can authentically integrate national awareness moments into their marketing and media strategies. Awareness days, weeks, and months are annual moments dedicated to amplifying a specific cause. For organizations across sectors, these observances are a great time to highlight your mission or values, fundraise, or educate the public. However, […]

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What Screenwriting Can Teach Us About PR

May 5, 2022

Group Gordon’s Julia Levine draws lessons from commonalities between screenwriting and PR. via GIPHY Public relations shares some commonalities with other industries, including with film. Professionals in both screenwriting and PR are storytellers and, if they’re good ones, adept at communicating ideas to achieve specific outcomes. Read on for a few PR tips from the […]

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Promoting an event with a limited budget

April 21, 2022

Group Gordon’s James Seaton offers organizations three ideas for promoting an event without breaking the bank.  Many in-person events are returning after the pandemic put them on pause. For nonprofits, these gatherings offer an opportunity to connect with key stakeholders, raise awareness of the issues at the heart of their work, and raise funds – […]

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Concrete Action Is Critical for Socially Engaged PR

April 7, 2022

Group Gordon’s Efe Osagie explains why socially engaged PR requires action to back up words. This past month we celebrated International Women’s Day on March 8th. In support of the holiday, many companies took to Twitter and other social media to express their support of women’s equality. But what they didn’t expect was for a […]

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