The Value of Podcasts for Nonprofit PR
June 9, 2023
GG’s Cordelia Gilligan explains how podcasts can give mission-oriented organizations the opportunity to lead the conversation. When we talk about earned media, we typically think of traditional media—whether it’s a successfully-placed op-ed or a choice quote in a reported article. However, for clients whose top issue areas don’t dominate the 24-hour news cycle, one of […]
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How to Maintain Meaningful Engagement with Your Audience in a Fractured World
June 5, 2023
GG’s Andrew Jarrell offers guidance to brands and organizations looking to successfully engage with their audience and stand out in a crowded market. We live in a time of overstimulation. People used to get their news from a few legacy national and local publications. Now they can turn to hundreds of niche online publications, their […]
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Webinar – The Good, The Bad, and The Future of AI in Public Relations
May 12, 2023
The rise of generative artificial intelligence programs – such as ChatGPT and DALL-E – has sparked urgent questions about the future of communications and public relations. Is there still a place for the human communicator in a world in which ChatGPT can generate a press release in seconds? Is it legal and ethical to use […]
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Was King Charles’ Coronation a Crowning Achievement from a Communications Perspective?
May 11, 2023
GG’s Morgan Kemp analyzes how the royal spectacle of King Charles’ coronation generated awareness for one of the world’s most well-known brands. If you weren’t among the avid royal watchers who set their alarm clocks early this past Saturday morning, allow me to fill you in one what you missed: King Charles III’s coronation took place […]
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Advocacy Communications: Your Guide to Navigating the City + State Budgets
April 27, 2023
Budget season is upon us, and GG’s Erin Gaffney offers a comprehensive guide to advocacy communications in this critical time. With both the New York City and New York State budgets set to be finalized in the next few months, it’s important to identify your organization’s role in advocating for key policy priorities. This can […]
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Influencer Marketing 101
April 13, 2023
GG’s Sophie DeMuth provides guidance on creating and executing a successful influencer marketing campaign. Influencer marketing: everyone’s doing it … right? It’s nearly impossible to avoid sponsored posts on social media now that influencer marketing has become a staple tool for brands and creators. While the broader social implications of influencer marketing are up for […]
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