Group Gordon’s Laura Thurber examines why communication about the L train’s future has gotten off track. Any New Yorker, no matter how long they have lived in the city, has a subway horror story or two. Mine include delays so long it took me an hour to go 3 blocks and bent glasses from a […]
read moreGroup Gordon’s Marykate Cary shares ways to set yourself up for success with any new client relationship. The first few weeks of a new client engagement are critical for creating a productive partnership. Getting off on the right foot with a new client sets you up for communications success in the year ahead and for […]
read moreThe University of Massachusetts at Amherst received intense backlash over asking a student to take down a sign condemning Nazis in the name of inclusiveness. Michael Gordon weighs in on where the university’s response went wrong in Inside Higher Ed:
Americans Want Brands to Get Political but Disagree on Where to Draw the Line Between Business and Politics Mixing business and politics can bring extreme risks and new opportunities for businesses—as can staying silent on the issues of the day. While some companies jump into these turbulent political waters with both feet, others attempt to […]
read moreA lighter advertisement load seems to be the new normal for Tucker Carlson’s show after his comments about immigrants led many brands to boycott. Jeremy Robinson-Leon shares his take on the considerations for advertising against political television in The Hollywood Reporter:
A Lighter Ad Load Is The New Normal for Tucker Carlson’s Fox News Show
