Boeing has gone from being one of America’s most admired companies to one that is fighting to regain its reputation in the eyes of both its airline customers and passengers at large. Michael Gordon weighs in on how Boeing should have handled the 737 Max crisis:
Group Gordon’s Nick Berkowitz discusses when a media partnership may be strategic and what a successful one entails. Keeping up a consistent and high-impact communications program can be a challenge for organizations of all kinds. Often, when time and resources are crunched, content creation and media outreach efforts fall by the wayside. Similarly, sometimes pitches […]
read moreAccording to our recent survey, only 23% of Gen-Zers think brands should stay out of politics. Michael Gordon shares his perspective and additional insights from our research in Forbes:
Catch The Eyes Of Gen-Z Consumers With These 13 Marketing Tips
Group Gordon’s Jordan Friedman discusses NASA’s scrapping of an all-female spacewalk and the best ways to manage a disappointing announcement. Last week NASA announced the cancellation of its planned first all-female spacewalk due to a lack of enough spacesuits in the right size. The internet quickly erupted in anger and memes ridiculing the stumble. Even […]
read moreWells Fargo’s CEO Tim Sloan abruptly resigned after 2.5 years of criticism from politicians and pressure from regulators. Jeremy Robinson-Leon shares his thoughts on the board’s decision to promote Sloan in 2016 and why he’s out now in Bloomberg:
Michael Gordon’s contributed piece for Forbes offers brands a guide for thoughtful, intentional, and strategic engagement in political conversations. You can view the full piece below:
Three Ways Companies Can Navigate Politics
