The University of Massachusetts at Amherst received intense backlash over asking a student to take down a sign condemning Nazis in the name of inclusiveness. Michael Gordon weighs in on where the university’s response went wrong in Inside Higher Ed:
Americans Want Brands to Get Political but Disagree on Where to Draw the Line Between Business and Politics Mixing business and politics can bring extreme risks and new opportunities for businesses—as can staying silent on the issues of the day. While some companies jump into these turbulent political waters with both feet, others attempt to […]
read moreA lighter advertisement load seems to be the new normal for Tucker Carlson’s show after his comments about immigrants led many brands to boycott. Jeremy Robinson-Leon shares his take on the considerations for advertising against political television in The Hollywood Reporter:
A Lighter Ad Load Is The New Normal for Tucker Carlson’s Fox News Show
Group Gordon’s Jordan Miller explains why a food magazine he doesn’t read has him hooked on social media. Earlier this week, a short work break turned into 17 minutes and 54 seconds (plus three commercial breaks) spent watching a video of Bon Appétit food director Carla Lalli Music teaching a famous drag queen how to […]
read moreGroup Gordon’s Nick Bonavolonta shares tips for getting your spokespeople quoted in the news. No matter what your company or organization does, your team is bound to include experts on topics relevant to your industry and beyond. One way to translate their knowledge into building your company or organization’s brand is through expert commentary. This […]
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