Knowledge

The proof will be in the burrito

December 9, 2015

How is Chipotle managing its food-safety crisis in Boston? Michael Gordon discusses what the brand should do next with CNBC.
Chipotle grilled for E. coli, norovirus crisis response

Repercussions of the fantasy sports crisis reach beyond the industry

October 16, 2015

How will the crisis hitting the fantasy sports industry impact the NFL, MLB, and other sports organizations? Michael Gordon shares his thoughts with USA Today.
Sports leagues also at risk as fantasy sports faces increased scrutiny

The game plan for advertising after a scandal

October 12, 2015

Will a scandal and increased scrutiny affect DraftKings and FanDuel’s marketing and communications strategies? Michael Gordon weighs in with CNBC.
Daily fantasy backlash? Players still turning up

Debunking 5 Common Myths About Legal PR

October 12, 2015

We recently hosted a webinar with prominent business and financial journalist and Mashable business editor Heidi Moore, who shared her insights on national media for law firms. Based on that discussion, we’ve decided to explore the case for or against a concerted PR effort in the legal world. We tackle some of the most common […]

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Long road ahead for VW after “brazen fraud”

October 6, 2015

It may take years for VW to heal from the damage caused by “brazen fraud,” Jeremy Robinson-Leon tells the Associated Press.
For Volkswagen, costs of scandal will be piling up

Credibility challenges ahead for the car industry

September 24, 2015

What does the fallout from Volkswagen’s diesel deception mean for the automotive industry? Jeremy Robinson-Leon tells TIME just how far-reaching the crisis may be.
The Curves Ahead for Car Makers

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