Knowledge

Samsung confronts an explosive crisis

October 11, 2016

Can Samsung defuse the destruction to its brand as its Galaxy Note 7 phones continue to explode? Jeremy Robinson-Leon weighs in with USA Today.
Samsung, CPSC: Turn off your Galaxy Note 7 now

With privacy on the line, companies must tread carefully

October 7, 2016

The pursuit of user data can make a company or break it if they fail to maintain users’ trust, as Yahoo has seen recently. Michael Gordon weighs in with USA Today on the backlash against Yahoo and the need for companies to balance data collection with users’ privacy.
Yahoo case brings back the Edward Snowden effect

Yahoo fails to put a crisis to bed

October 5, 2016

Amid allegations of email scanning and privacy invasion, Yahoo’s response fails to answer questions. Michael Gordon discusses Yahoo’s inability to put the scandal to bed with USA Today.
Yahoo dismisses email scans as allegations rise

Congress calls in the C-suite

September 22, 2016

What does it mean when a company gets called in to testify before Congress? Michael Gordon weighs in on Wells Fargo and Mylan’s recent crises on CNBC’s Power Lunch.
What happens when a business goes before Congress

Everybody loves a comeback story

March 11, 2016

Will fans, and sponsors, forgive Maria Sharapova for her missteps? Michael Gordon serves up his take with the Associated Press.
Length of tennis ban is key in Sharapova’s brand value

Serving an ace in responding to a stumble

March 9, 2016

Did Maria Sharapova ace her response to a failed doping test? Michael Gordon serves up his take in the NY Daily News.
Sponsors begin to drop Maria Sharapova

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