The Path Forward for Papa John’s

September 13, 2018

Papa John’s felt the heat before John Schnatter’s ouster from the pizza chain’s board, but the subsequent leadership battle has further raised the temperature for the brand. As the story continues to bubble in the news, many are wondering if the beleaguered pizza chain can survive the messy scandal. The public removal of a founder […]

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Help! There’s Too Much News!

August 30, 2018

Group Gordon’s Hillary Wasserman writes about making today’s frenzied news cycle work for you. These days, the news feels like the 2018 edition of Billy Joel’s “We Didn’t Start the Fire.” There’s so much happening all at once that it feels impossible just to keep up, much less attempt to insert your news into the […]

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An Investment for Impact: Why Nonprofits Should Invest in PR

August 23, 2018

Last but not least in our series of blog posts from our summer interns, Nicola Haubold explains why nonprofits should consider a communications effort. Unlike for-profit companies that aim to maximize revenue, nonprofit organizations aim to maximize impact. Their missions are to improve society and tackle its most pressing problems. These are noble, challenging goals […]

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5 Tips to Nail Your Media Interview

August 16, 2018

Next in our series of blog posts from Group Gordon’s summer interns, Talia Curhan shares her top tips for acing a media interview. Public speaking in any situation can be nerve-wracking. You have to consider not only the language you use to communicate your message, but also, the signals you’re sending with your body language. […]

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Social Media for Social Issues

August 9, 2018

Next in our series of blog posts from Group Gordon’s summer interns, Tucker Meijer recommends ways to properly leverage your social media platforms for good. There’s no doubting technology’s influence on all of our lives. The world is at our fingertips, we are more connected than ever, and the dissemination of information can occur within […]

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Does size really matter? Other things to consider when hiring a PR firm

August 2, 2018

8.2.18 There’s a common assumption in the business world that going with a name-brand service provider is a safer bet than choosing a smaller, lesser-known firm. That perception exists in the PR industry, too. However, a firm’s size isn’t the real indicator of risk. There are other important factors that companies should consider when searching […]

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