UPS and FedEx issues this holiday season have led to a central question: How should a firm deliver on its reputation? Jeremy Robinson-Leon talks brand perception with the AP.
Online shopping grows, with some growing pains
How has Target handled the data breach? Jeremy Robinson-Leon discussed it with the AP.
Target: 40M card accounts may be breached
Michael Gordon on the brand implications of Apple’s tax strategy.
Is Apple Too Clever By Half?
Michael Gordon on Lance Armstrong’s actions since his doping admission.
For Lance Armstrong, sorry has been the hardest word
Michael Gordon on Tiger Woods’ comeback.
Tiger Woods is back as the No. 1 golfer in the world, but has more work to do to restore image and win back sponsors
