Knowledge

Penn State’s Crisis

June 24, 2012

Jeremy Robinson-Leon discussing Penn State’s future.
Penn State tries to move focus back to football after Sandusky trial

Dear GiGi, We run a relatively new non-profit organization focused on scientific research to cure a rare disease. We are very excited to be funding our first research projects. Any thoughts as to how we can get the best bang for our (very little) buck in terms of announcing the news?

June 1, 2012

Congratulations on securing funding for your first research projects! I’ll lay out a few ways in which you can hopefully get traction from the announcement. 1. Identify your target audiences. It’s crucial that you’re constantly aware of whom you’re trying to reach. This will save you the effort of blasting news to a diffuse audience […]

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Susan G. Komen for the Cure’s Response

February 7, 2012

Jeremy Robinson-Leon’s take on Karen Handel’s resignation from Susan G. Komen for the Cure.
Maryland native at center of Komen controversy steps down

Susan G. Komen for the Cure’s Response

February 7, 2012

Michael Gordon discussing the effect of Karen Handel’s resignation from Susan G. Komen for the Cure.
Handel’s resignation helps Komen, crisis experts say

 

Susan G. Komen for the Cure’s Response

February 3, 2012

Michael Gordon commenting on Susan G. Komen for the Cure’s crisis response.
Consultants weigh in on how Komen for the Cure handled the crisis

Penn State’s Crisis

January 13, 2012

Jeremy Robinson-Leon commenting on Penn State’s crisis response.
Penn State President Tries Again to Calm Alumni

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