News Corp.’s Hacking Crisis
July 21, 2011Michael Gordon discusses News Corp.’s handling of the hacking crisis.
The Missteps in Managing News Corp.’s Hacking Crisis
Michael Gordon discusses News Corp.’s handling of the hacking crisis.
The Missteps in Managing News Corp.’s Hacking Crisis
Dear Rachel, The tone of your question suggests that you don’t entirely blame your employee for his/her actions. There are a number of reasons why this could be the case. Maybe your employee was unclear about the instructions and did his/her best to execute. Maybe your employee’s comments were taken out of context, or manipulated […]
read moreMichael Gordon on Citi’s comeback efforts.
Citi CEO addresses MBA grads on post-crisis rehab tour
Dear Jake, Knowing how and when to engage a firm is important, particularly since a good communications firm does so much more than media relations, which is often the perception. There’s no easy answer, but I recommend asking yourself a few questions to begin: • How do you imagine a PR firm helping your business? […]
read moreMichael Gordon comments on the status of Tiger Woods’ image.
New Tiger, Old Tiger, They Both Sound the Same
Hi Erin, Great question – geography is often a factor in public reactions, whether it’s identifying your target audiences or, as you suggest, figuring out which office should interact with an outside PR agency. In my experience, the location of the PR firm doesn’t impact the quality of the communications effort; an experienced firm that […]
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