Knowledge

Tiger Woods’ scandal

September 15, 2010

Michael Gordon argues that Tiger’s press conference was so scripted it lost sincerity and effect.
CNBC Breaking News: “Tiger’s Road to Recovery”

BP’s disaster in the Gulf

June 29, 2010

Michael Gordon comments on BP’s failed communications strategy.
Bad weather stops some spill cleanup as Alex threatens

BP’s disaster in the Gulf

June 29, 2010

Michael Gordon discusses the effects of the spill in terms of big oil’s collective communications.
CNBC Power Lunch: “Backlash Against Big Oil”

BP’s disaster in the Gulf

June 11, 2010

Michael Gordon gives BP a bit of much-needed communications advice.
U.K. prepared to back BP

Obama’s response to BP’s Gulf oil disaster

May 29, 2010

Michael Gordon calls on President Obama to use the spill as an opportunity to galvanize the country.
Spill is Obama’s chance to rally U.S.

BP’s disaster in the Gulf

May 25, 2010

Michael Gordon points to BP’s blame game as “a case study in failed crisis communications.”
BP swamped by criticism; spilled oil keeps coming

 

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