Obama’s response to BP’s Gulf oil disaster

May 29, 2010

Michael Gordon calls on President Obama to use the spill as an opportunity to galvanize the country.
Spill is Obama’s chance to rally U.S.

BP’s disaster in the Gulf

May 25, 2010

Michael Gordon points to BP’s blame game as “a case study in failed crisis communications.”
BP swamped by criticism; spilled oil keeps coming


Tiger Woods and Toyota

April 26, 2010

Michael Gordon explains the power of the truth in moments of crisis.
Tiger, Toyota and the Truth

Toyota’s recall

February 10, 2010

Michael Gordon offers his views on Toyota’s PR strategy.
Toyota PR blitz plays catch-up after storm of problems

Toyota’s recall

February 2, 2010

Michael Gordon comments on Toyota’s continued missteps in response to its accelerator problems.
Toyota hopes to fix image along with gas pedals

Toyota’s recall

January 21, 2010

Michael Gordon offers advice to Toyota as the company tries to maintain its image amidst a string of malfunctioning accelerators.
Toyota Recall Update: ‘We have a remedy.’ Will Toyota’s fix work?