Knowledge

Michael Gordon comments on the similarities between Favre’s and Woods’ image crises.
Will Favre’s Marketability Be Sacked by Scandal?

Hi Darien, Getting continuous hits in top-tier outlets can certainly be difficult. If your company isn’t coming out with any major initiatives, one method to garner coverage is pitching members of your company as a source of commentary. For instance, a law firm practicing in the healthcare industry may not be at liberty to discuss […]

Michael Gordon offers Brett Favre much-needed communications advice.
Wrangler mum on Brett Favre’s troubles

Michael Gordon discusses how shifting media stars help and hurt brands.
Media top talent wins help to build brands

Michael Gordon grades President Obama and BP’s Tony Hayward on their handling of the crisis.
CNBC Power Lunch: “Managing the Crisis on the Coast”

Michael Gordon suggests BP should take full responsibility for its disaster and move forward with complete transparency.
CNBC Power Lunch: “The BP Spill: Just the Beginning”