Knowledge

Best wishes for the holiday season,

Dear Joe, In today’s 24/7 media world, competing forces vie for our attention every minute of every day. Journalists are no exception, so you’re absolutely right to think about timing your outreach strategically. Monday can be tough since many reporters, like the rest of us, spend the first few hours of their day downing coffee […]

Michael Gordon discusses why Tiger can’t get out of the bunker.
Tiger stuck in the rough, needs new game

Dear Herb, You’re vying for attention in an incredibly crowded marketplace. Just like consumer product companies and book publishers, to name just a few, it’s important that you evolve your message and communications focus from time to time to appeal to a new audience. Here’s a starting point: • Create target audience profiles: Are you […]

Dear Robin, You ask a great question, and it’s one with which many companies grapple. Will Twitter – and, for that matter, other social platforms – add value to your business? Twitter can be a powerful tool, but it’s not inherently useful for every company or organization. To help figure it out, begin by answering […]

Hi John, It’s a valid concern for any company or organization. One day everything’s peachy; the next day you’ve been sucked into the quagmire that is the seemingly endless news cycle. But with the right approach you can take control of your message and steer your coverage in the right direction (it’s not always easy […]