BP’s disaster in the Gulf
May 25, 2010Michael Gordon points to BP’s blame game as “a case study in failed crisis communications.”
BP swamped by criticism; spilled oil keeps coming
Michael Gordon points to BP’s blame game as “a case study in failed crisis communications.”
BP swamped by criticism; spilled oil keeps coming
Michael Gordon explains the power of the truth in moments of crisis.
Tiger, Toyota and the Truth
Michael Gordon offers his views on Toyota’s PR strategy.
Toyota PR blitz plays catch-up after storm of problems
Michael Gordon comments on Toyota’s continued missteps in response to its accelerator problems.
Toyota hopes to fix image along with gas pedals
Michael Gordon offers advice to Toyota as the company tries to maintain its image amidst a string of malfunctioning accelerators.
Toyota Recall Update: ‘We have a remedy.’ Will Toyota’s fix work?