Knowledge

Mitigating a Crisis: Lessons from the Michigan/Wisconsin Incident

February 28, 2022

GG’s Andrew Jarrell provides post-game analysis on mitigating a crisis after an unfortunate incident at a basketball game between the Universities of Michigan and Wisconsin. After a relatively uneventful game between the University of Michigan’s and University of Wisconsin’s men’s basketball teams, a brawl broke out. As the coaches approached each other for the customary […]

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Creating a Solid Foundation with a New Client

February 10, 2022

Group Gordon’s Morgan Schare explains how to build trust and a solid foundation with a new client early on.  Today’s world requires us all to be prepared for the unexpected, and when the unexpected happens, you need to be able to rely on the team around you. That’s why it’s more important than ever to […]

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Celebrating Black History Month

February 10, 2022

We hope you’ll join us in watching, listening, reading, donating, or otherwise celebrating Black History Month. Thank you to GGers Aliyah Armstrong, Anna Kizito, Efe Osagie, and James Seaton for putting together the list of recommendations below!

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The Best PR Firms Are Not Yes-Men

January 27, 2022

GG’S Elizabeth Gemdjian takes lessons from Novak Djokovic and Succession (spoiler alert!) to explain why the best PR firms will tell you what you need to hear, not just what you want to hear. In the past couple of weeks, I’ve been following two crises – one in the real world, one in a TV […]

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Leveraging Instagram Lives and Twitter Spaces for PR

January 13, 2022

Group Gordon’s Marykate Cary shares how organizations can best leverage Instagram Lives and Twitter Spaces to share their messages and connect with audiences. Instagram Live and Twitter Spaces are valuable social media tools for public relations that provide ways for individuals and organizations to connect with a wider audience. While you may be familiar with […]

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What PR can’t do

December 16, 2021

GG’s Emily Bell explains why PR can’t redeem a damaged reputation if the underlying issues remain. Typically, when my turn to write a blog comes around, there’s some heinous celebrity apology or tone-deaf corporate statement to critique. It’s easy enough to draw actionable takeaways for public relations professionals from the latest communications mishap trending on […]

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