Knowledge

Group Gordon’s Erin Gaffney offers advice on how to get the most PR value out of award-winning work. Winning an award can be good PR for your company—but in most cases, it won’t make headlines. Awards that recognize individual achievements, great workplaces, or industry expertise might be a big deal internally and a cause for […]

Group Gordon’s Morgan Schare shares tips on how to plan around milestone events to enhance brand strategy. Part of every brand strategy team’s annual planning process involves taking a look at the calendar to see what’s going on in the world. Awareness months, holidays, major sporting events, cultural milestones, and other happenings offer a prime moment […]

GG’s Kerry Close offers advice to sports PR teams as sports betting controversies continue to grow. Recently, several betting scandals – notably, involving MLB phenom Shohei Ohtani and NBA center/power forward Jontay Porter – have rocked the sports world. They’ve thrown the integrity of the game into question and created crisis PR challenges for sports […]

GG’s Marykate Mattiello offers a few creative ways to measure PR ROI, as the imperative to demonstrate impact and value continues to grow. Proving the value of your public relations efforts has become increasingly crucial, whether you’re working in B2B, B2C, or nonprofit PR. As organizations continue to invest in PR strategies, the demand for […]

GG’s Alex O’Connor offers the “who, what, when, where, and why” of inviting broadcast media to your local event. Depending on what kind of events your organization hosts and what your media goals are, broadcast—defined in this piece as network television—might be a great option to elevate brand awareness. It can help your organization reach […]