Communications Strategies for These Unprecedented Times
April 27, 2020
As the coronavirus continues to impact nearly all aspects of business and daily life, communicators must carefully navigate a new and uncertain landscape. Michael Gordon joined a webinar hosted by BritishAmerican Business to discuss strategies for brand resilience and communications in the coronavirus era.
read more
Webinar – From Rankings to Recruitment: PR Strategies to Reach the Next Level
October 18, 2019
We recently hosted a thought-provoking session on unleashing PR’s power to advance higher education institutions’ objectives, from attracting students and faculty to rising in the rankings to engaging alumni and donors. The session featured a presentation and Q&A session led by Michael Gordon and Jeremy Robinson-Leon, Group Gordon’s Principal and President respectively. Topics covered included: […]
read more
Webinar – High-Stakes Communications for Your Nonprofit
June 6, 2019
We recently hosted a thought-provoking discussion about building and protecting your nonprofit’s brand when faced with high-stakes situations. The session featured a presentation and Q&A session led by Jeremy Robinson-Leon and Andrew Jarrell, Group Gordon’s President and Chief Strategy Officer respectively. Topics covered included: – The challenges posed to nonprofit organizations by the current political […]
read more
The Business of Political Engagement:
A survey on corporate America getting political
January 1, 2019
Americans Want Brands to Get Political but Disagree on Where to Draw the Line Between Business and Politics Mixing business and politics can bring extreme risks and new opportunities for businesses—as can staying silent on the issues of the day. While some companies jump into these turbulent political waters with both feet, others attempt to […]
read more
Webinar – PR in a Polarized, Politicized World
November 1, 2018
We recently hosted a thought-provoking dialogue between Paul Holmes, founder and chair of The Holmes Group, and Michael Gordon, Chief Executive of Group Gordon, during which they explored the new considerations for communicating in this hyper-politicized climate. Topics covered included: – The current climate and how brands are increasingly joining or getting dragged into the […]
read more
Webinar – Beyond Media Relations: Making the Case for Thought Leadership
April 4, 2018
We recently hosted a webinar to share tips and recommended tactics for legal marketing and communications professionals looking to advance their firms’ business objectives through thought leadership. Watch the recording to gain insight on: – The limitations of traditional media relations for elevating recognition and reputation; – What it means to establish thought leadership and how it […]
read more