Resources

Communications Strategies for These Unprecedented Times

April 27, 2020

As the coronavirus continues to impact nearly all aspects of business and daily life, communicators must carefully navigate a new and uncertain landscape. Michael Gordon joined a webinar hosted by BritishAmerican Business to discuss strategies for brand resilience and communications in the coronavirus era.

read more

Webinar – From Rankings to Recruitment: PR Strategies to Reach the Next Level

October 18, 2019

We recently hosted a thought-provoking session on unleashing PR’s power to advance higher education institutions’ objectives, from attracting students and faculty to rising in the rankings to engaging alumni and donors. The session featured a presentation and Q&A session led by Michael Gordon and Jeremy Robinson-Leon, Group Gordon’s Principal and President respectively. Topics covered included: […]

read more

Webinar – High-Stakes Communications for Your Nonprofit

June 6, 2019

We recently hosted a thought-provoking discussion about building and protecting your nonprofit’s brand when faced with high-stakes situations. The session featured a presentation and Q&A session led by Jeremy Robinson-Leon and Andrew Jarrell, Group Gordon’s President and Chief Strategy Officer respectively. Topics covered included: – The challenges posed to nonprofit organizations by the current political […]

read more

The Business of Political Engagement:
A survey on corporate America getting political

January 1, 2019

Americans Want Brands to Get Political but Disagree on Where to Draw the Line Between Business and Politics Mixing business and politics can bring extreme risks and new opportunities for businesses—as can staying silent on the issues of the day. While some companies jump into these turbulent political waters with both feet, others attempt to […]

read more

Webinar – PR in a Polarized, Politicized World

November 1, 2018

We recently hosted a thought-provoking dialogue between Paul Holmes, founder and chair of The Holmes Group, and Michael Gordon, Chief Executive of Group Gordon, during which they explored the new considerations for communicating in this hyper-politicized climate. Topics covered included: – The current climate and how brands are increasingly joining or getting dragged into the […]

read more

Webinar – Beyond Media Relations: Making the Case for Thought Leadership

April 4, 2018

We recently hosted a webinar to share tips and recommended tactics for legal marketing and communications professionals looking to advance their firms’ business objectives through thought leadership. Watch the recording to gain insight on: – The limitations of traditional media relations for elevating recognition and reputation; – What it means to establish thought leadership and how it […]

read more
...23...