Knowledge

When Building a Media List, Focus on Quality Over Quantity

July 31, 2019

A list is only as good as the precision of its targets. Michael Gordon shares his perspective on building a media list in Forbes:

Building A Media List? Follow These 12 Steps And Get Your Story Heard

How to Create a Crisis Plan

July 25, 2019

Group Gordon’s Nick Bonavolonta explains why every company or organization should have a crisis communications plan and what should go in one. In the age of trending hashtags and ever-breaking news, it’s never been more important to be ready for a crisis. When reacting to a challenging situation, your chances of mitigating fallout and securing […]

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IT’S TIME TO GIVE THE CHAMPS WHAT THEY DESERVE

July 11, 2019

Group Gordon’s Derek Nagle examines the ongoing fight for equal pay by the U.S. Women’s National Team in the wake of their World Cup victory. This past Sunday at the Women’s World Cup final in France, the United States Women’s National Soccer team emerged victorious, beating the Netherlands 2-0. This was the U.S. women’s 2nd […]

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Let’s Rename Climate Change

June 27, 2019

Group Gordon’s Eric Margolis asks if a rebrand would lead to more support and action on climate issues. 63% of registered voters think that Congress should do more to address global warming and an incredible 69% of registered voters support a Green New Deal. And yet American CO2 emissions are currently on track to fall […]

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What to Understand When Taking a Stand

June 14, 2019

Michael Gordon’s contributed piece for Forbes outlines five key questions companies must know how to answer when taking a political stand. You can view the full piece below:

Five Questions For Your Brand When Taking A Political Stand

Bright Broadway Season Ends on a Dull Note

June 13, 2019

Group Gordon’s Jacob Rodriguez analyzes what the Tony’s got wrong at this year’s show The latest Broadway season has been, by all accounts, a rousing success. Several new works, like Hadestown and The Prom, debuted to great acclaim. Even Oklahoma!, hardly new, received rave reviews for the revival, which featured a lead actress in a […]

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