Knowledge

Anatomy of an effective email: Covid-19 edition

May 1, 2020

Group Gordon’s Jordan Miller breaks down the features that make for good email communication with customers, especially when a brand stumbles. New York has been in quarantine (or, as some would put it, on “PAUSE”) for one hundred years. Time is meaningless, measured in the space between Zoom calls. People are being forced to spend […]

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Webinar – Emerging from COVID-19: Communications and the Road Ahead for Your Organization

April 29, 2020

The world has been upended by COVID-19 and nonprofits of all kinds – from direct service providers to advocacy groups to higher education institutions – have been impacted. We recently hosted a webinar on how nonprofits must adapt and prepare for a changed communications landscape as we emerge from the worst of the crisis. The […]

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Webinar – Emerging from COVID-19: Communications and the Road Ahead for Your Business

April 28, 2020

The coronavirus pandemic has upended business and daily life globally, and companies of all kinds – both B2B and B2C – have been impacted. We recently hosted a webinar on how businesses must adapt and prepare for a changed communications landscape in this moment and as we emerge from the worst of the crisis. The […]

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Communications Strategies for These Unprecedented Times

April 27, 2020

As the coronavirus continues to impact nearly all aspects of business and daily life, communicators must carefully navigate a new and uncertain landscape. Michael Gordon joined a webinar hosted by BritishAmerican Business to discuss strategies for brand resilience and communications in the coronavirus era.

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Communication leaders in the time of coronavirus

April 16, 2020

Group Gordon’s Jenny Friedman examines why Governor Andrew Cuomo’s approach to the coronavirus has revealed true leadership. Crises present a unique opportunity for leaders to show the public their true character. Beyond the actions they take, their communication plays a critical role in how they are judged. Think of FDR in his fireside chats during […]

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Group Gordon Named a Top Five Corporate Agency

April 13, 2020

We’re excited to be among PRovoke Media’s North American Agencies of the Year, as one of the Top Five Corporate Agencies of 2020. This is the third year we’ve received this honor, which recognizes public relations firms with the strongest corporate communications practices and is irrespective of agency size.

We’re proud of our team and the terrific clients we work with.

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