Knowledge

Webinar – Beyond Media Relations: Making the Case for Thought Leadership

April 4, 2018

We recently hosted a webinar to share tips and recommended tactics for legal marketing and communications professionals looking to advance their firms’ business objectives through thought leadership. Watch the recording to gain insight on: – The limitations of traditional media relations for elevating recognition and reputation; – What it means to establish thought leadership and how it […]

read more

MSU Stumbles with Larry Nassar Scandal

January 30, 2018

After stumbling repeatedly in its handling of the Larry Nassar sexual abuse scandal and failing to accept responsibility for its role, Michigan State University faces a long road ahead to repair its public image. Lana Gersten shares her take in The Wall Street Journal’s Crisis of the Week:
Crisis of the Week: Michigan State Faces Nassar Scandal Fallout

Key Takeaways: PR Perils in a Partisan World

December 6, 2017

We hosted a webinar which focused on the new challenges and opportunities nonprofit organizations face in today’s political climate. You can find the recording here, but if you’re crunched for time, check out the graphic below for the key takeaways!

read more

Papa John’s Feels the Heat

November 16, 2017

Papa John’s CEO John Schnatter’s controversial comments about the NFL protests were met with swift backlash. Jeremy Robinson-Leon explains why the brand’s delayed apology isn’t enough to stop the damage in The New Food Economy:
The Papa John’s NFL apology is too little too late

Better Dialogue for a Better Commute

November 15, 2017

With tensions rising over persistent issues with NYC’s subway system, the MTA continues to focus on long-term infrastructure improvements without offering immediate solutions to reduce riders’ pain. Jeremy Robinson-Leon provides a commuter’s perspective on how real-time communications can improve customer experience, in City & State’s NY Slant:
To Fix Subway Problems, Talk About Them

Crisis in Paradise

November 13, 2017

In aggressive, highly defensive statements about the Paradise Papers, offshore law firm Appleby muddles its message and fails to mitigate a crisis. GG’s Lana Gersten shares her take in The Wall Street Journal’s Crisis of the Week:
Crisis of the Week: Law Firm Strikes Back Against ‘Paradise Papers’

...1020...2122...3040...