Credibility challenges ahead for the car industry
September 24, 2015
What does the fallout from Volkswagen’s diesel deception mean for the automotive industry? Jeremy Robinson-Leon tells TIME just how far-reaching the crisis may be.
The Curves Ahead for Car Makers
Cleaning up a sullied reputation
September 23, 2015
Leadership changes are a start, but what else can Volkswagen expect as it looks to unsully the brand’s reputation? Jeremy Robinson-Leon weighs in with the Associated Press.
Volkswagen’s clean-car image dirtied by emissions scandal
Transparency after wide-reaching deception will be key for VW
September 23, 2015
Will Volkswagen be able to salvage its image after the emissions deception scandal? Jeremy Robinson-Leon spoke with the Associated Press about the critical factors the company must consider in its continued response.
Volkswagen CEO steps down, takes responsibility for scandal
Internal Content Creation: You don’t HAVE to pull teeth
August 18, 2015
Group Gordon’s Maya Kriet offers tips for maximizing internal resources to fill your content pipeline. 8.18.15 Content can be a marketer or PR professional’s best friend. A single valuable piece of content can have a trickle effect, becoming a source of countless other nuggets of communications gold. With one great industry survey and set of […]
A Guide to Media Interviews from a College Tour Guide
August 6, 2015
Last but not least in our series of blog posts from Group Gordon’s summer interns, Avery Suter applies lessons learned as a campus tour guide to navigating media interviews. 8.6.15 A media interview with a top-tier outlet is a golden opportunity for an organization, company, or brand… if it goes well! However, for many leaders […]
How to Successfully Pitch Yourself in a Job Interview
July 30, 2015
Next in our series of blog posts from Group Gordon’s summer interns, Emily Perelman applies lessons from navigating nerve-racking PR situations to overcoming interview butterflies in any situation. 7.30.15 Everyone knows that pre-interview feeling of butterflies, the combination of excitement with nervousness, and, sometimes, even slight perspiration. In PR, an industry with few guarantees, those […]