Knowledge

Leveraging Webinars for Legal Thought Leadership

May 31, 2018

5.31.18 We recently hosted a webinar on the ways in which thought leadership-building efforts in legal marketing and communications can advance firms’ business objectives. You can check it out here. We also wanted to expand on some of the tactics that we touched on in the session. In this post, we’ll go through the steps to […]

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Taking Back Marchesa

May 24, 2018

Group Gordon’s Minari Karunatilake blogs about reclaiming brand image after a crisis.  The brand’s dream dresses were red carpet staples, worn by celebrities at the pinnacle of Hollywood stardom. That was Marchesa then, before it was sucked into a nightmare following abuse, assault, and harassment allegations against Harvey Weinstein in October 2017. These allegations included […]

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Cambridge Analytica Follows the Trump Playbook

April 23, 2018

With aggressive denials of any wrongdoing and contradictory statements in its response to the Facebook data breach, Cambridge Analytica took a page out of Trump’s playbook. Michael Gordon shares his take on how Cambridge Analytica missed opportunities to repair its credibility in The Wall Street Journal’s Crisis of the Week: Crisis of the Week: Cambridge […]

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Webinar – Making the Case for Legal Thought Leadership

April 4, 2018

We recently hosted a webinar to share tips and recommended tactics for legal marketing and communications professionals looking to advance their firms’ business objectives through thought leadership. Watch the recording to gain insight on: – The limitations of traditional media relations for elevating recognition and reputation; – What it means to establish thought leadership and how it […]

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Key Takeaways: PR Perils in a Partisan World

December 6, 2017

We hosted a webinar which focused on the new challenges and opportunities nonprofit organizations face in today’s political climate. You can find the recording here, but if you’re crunched for time, check out the graphic below for the key takeaways!

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Papa John’s Feels the Heat

November 16, 2017

Papa John’s CEO John Schnatter’s controversial comments about the NFL protests were met with swift backlash. Jeremy Robinson-Leon explains why the brand’s delayed apology isn’t enough to stop the damage in The New Food Economy:
The Papa John’s NFL apology is too little too late

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