Turbulence Over an Airline’s Dress Code
April 1, 2017
A crisis took flight for United Airlines when consumers and celebrities criticized the company’s dress code as sexist and restrictive. Michael Gordon discusses how the airline can land this crisis safely with the International Business Times.
United Airlines should scrap ‘no leggings’ policy: Crisis expert Michael Gordon
A Scandal Taints Brazil’s Meat Industry
March 22, 2017
As a far-reaching inspection scandals threatens to butcher the reputation of Brazil’s meat market, a systematic response is vital, Michael Gordon tells the Associated Press.
Brazil meat exports collapse in wake of inspection scandal
Announcing Group Gordon’s “Pitch Like a Girl” PR Seminar
March 8, 2017
Group Gordon is proud to celebrate International Women’s Day. Equality and respect for all – regardless of gender, religion, nationality, or sexual orientation – is at our firm’s core and embedded in every aspect of our professional culture. Our female and male employees alike have decided to wear red today to put these internal values […]
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Questions over Uber’s Game of ‘I Spy’
March 3, 2017
Revelations that Uber used a secret tool to dodge law enforcement land the ride-sharing company in the hot seat, again. Michael Gordon shares his assessment with the Guardian:
Greyball: how Uber used secret software to dodge the law
Bad behavior at Uber
March 2, 2017
An influx of troubling events at Uber reflect deep cultural problems that stem from the top. Michael Gordon weighs in with the Los Angeles Times:
Uber CEO pledges to ‘grow up’ after video shows him lashing out at a driver
A crisis leaves the Academy speechless
March 1, 2017
Slow to respond to the Best Picture mix-up, the Academy’s performance was less than Oscar-worthy. Jeremy Robinson-Leon gives his review in Variety:
Oscars Best Picture Gaffe and Slow Response Eclipse Diversity Gains