Everybody loves a comeback story

March 11, 2016

Will fans, and sponsors, forgive Maria Sharapova for her missteps? Michael Gordon serves up his take with the Associated Press.
Length of tennis ban is key in Sharapova’s brand value

Serving an ace in responding to a stumble

March 9, 2016

Did Maria Sharapova ace her response to a failed doping test? Michael Gordon serves up his take in the NY Daily News.
Sponsors begin to drop Maria Sharapova

For brands in a crisis dust storm, clear solutions are hard to see

February 26, 2016

With concerns and lawsuits mounting about its use of talc powder in its products, will Johnson & Johnson’s response strategy work to address consumer concerns? Michael Gordon shares his insights with CBS MoneyWatch.
​Can Johnson & Johnson recover from $72 million talc dust-up?

The proof will be in the burrito

December 9, 2015

How is Chipotle managing its food-safety crisis in Boston? Michael Gordon discusses what the brand should do next with CNBC.
Chipotle grilled for E. coli, norovirus crisis response

Repercussions of the fantasy sports crisis reach beyond the industry

October 16, 2015

How will the crisis hitting the fantasy sports industry impact the NFL, MLB, and other sports organizations? Michael Gordon shares his thoughts with USA Today.
Sports leagues also at risk as fantasy sports faces increased scrutiny

The game plan for advertising after a scandal

October 12, 2015

Will a scandal and increased scrutiny affect DraftKings and FanDuel’s marketing and communications strategies? Michael Gordon weighs in with CNBC.
Daily fantasy backlash? Players still turning up