Everybody loves a comeback story
March 11, 2016Will fans, and sponsors, forgive Maria Sharapova for her missteps? Michael Gordon serves up his take with the Associated Press.
Length of tennis ban is key in Sharapova’s brand value
Will fans, and sponsors, forgive Maria Sharapova for her missteps? Michael Gordon serves up his take with the Associated Press.
Length of tennis ban is key in Sharapova’s brand value
Did Maria Sharapova ace her response to a failed doping test? Michael Gordon serves up his take in the NY Daily News.
Sponsors begin to drop Maria Sharapova
With concerns and lawsuits mounting about its use of talc powder in its products, will Johnson & Johnson’s response strategy work to address consumer concerns? Michael Gordon shares his insights with CBS MoneyWatch.
Can Johnson & Johnson recover from $72 million talc dust-up?
How is Chipotle managing its food-safety crisis in Boston? Michael Gordon discusses what the brand should do next with CNBC.
Chipotle grilled for E. coli, norovirus crisis response
How will the crisis hitting the fantasy sports industry impact the NFL, MLB, and other sports organizations? Michael Gordon shares his thoughts with USA Today.
Sports leagues also at risk as fantasy sports faces increased scrutiny
Will a scandal and increased scrutiny affect DraftKings and FanDuel’s marketing and communications strategies? Michael Gordon weighs in with CNBC.
Daily fantasy backlash? Players still turning up