PR on the Campaign Trail: 3 Lessons for Developing the Winning Message
July 9, 2015
Kicking off our series of blog posts from Group Gordon’s summer interns, Elliot Hartwell looks to past presidential campaigns for lessons that can help 2016 hopefuls stand out. 7.9.15 The day after Barack Obama won reelection in 2012, news outlets and political pundits kicked off the 2016 presidential race by picking their front-runners for the […]
read more
Take a Hard Look in the Mirror at your Cyber-Self
July 6, 2015
Next in our series of blog posts from Group Gordon’s summer interns, Kasey Katz applies the lessons she’s learned in corporate PR to building a personal brand. 7.6.15 How much time does it take you to get ready for work? What about for a meeting? An interview? A date? When it comes to making a […]
read more
How to Be an Awesome Manager
June 25, 2015
Group Gordon’s Keith Barnish recommends four essential tips to follow to guarantee a successful manager-managee relationship. 6.25.15 Inspired by last week’s post offering tips for starting out in PR and recent articles relating to the perils of mean bosses, I began to reflect on my own first experiences being managed and managing someone else. Whether […]
read more
Starting Out in PR: 4 Tips to Follow
June 18, 2015
Group Gordon’s Kevin Maloney shares important advice for any new or aspiring PR professional to follow. 6.18.15 As college graduation season winds down, a new batch of interns, junior account executives, and associates are joining PR firms across the U.S. Like many new grads, I remember feeling both anxious and a bit uncertain when I […]
read more
PR and Advertising – What’s the Real Difference?
June 2, 2015
Group Gordon’s Anna Clark blogs about the features that distinguish PR from advertising. 6.2.15 According to an old business adage, “Advertising is what you pay for, and publicity is what you pray for.” While public relations (PR) and advertising both play key roles in promoting a company and its products or services, there are some […]
read more
Tom Brady should draw lessons from past fallen sports stars in DeflateGate response
May 8, 2015
Can Tom Brady save his reputation in light of the DeflateGate report? Group Gordon’s Michael Gordon spoke with The Boston Globe on what he should consider in his response.
As barbs fly, lucrative Brady brand put in peril