Knowledge

Yahoo fails to put a crisis to bed

October 5, 2016

Amid allegations of email scanning and privacy invasion, Yahoo’s response fails to answer questions. Michael Gordon discusses Yahoo’s inability to put the scandal to bed with USA Today.
Yahoo dismisses email scans as allegations rise

Congress calls in the C-suite

September 22, 2016

What does it mean when a company gets called in to testify before Congress? Michael Gordon weighs in on Wells Fargo and Mylan’s recent crises on CNBC’s Power Lunch.
What happens when a business goes before Congress

Everybody loves a comeback story

March 11, 2016

Will fans, and sponsors, forgive Maria Sharapova for her missteps? Michael Gordon serves up his take with the Associated Press.
Length of tennis ban is key in Sharapova’s brand value

Serving an ace in responding to a stumble

March 9, 2016

Did Maria Sharapova ace her response to a failed doping test? Michael Gordon serves up his take in the NY Daily News.
Sponsors begin to drop Maria Sharapova

For brands in a crisis dust storm, clear solutions are hard to see

February 26, 2016

With concerns and lawsuits mounting about its use of talc powder in its products, will Johnson & Johnson’s response strategy work to address consumer concerns? Michael Gordon shares his insights with CBS MoneyWatch.
​Can Johnson & Johnson recover from $72 million talc dust-up?

The proof will be in the burrito

December 9, 2015

How is Chipotle managing its food-safety crisis in Boston? Michael Gordon discusses what the brand should do next with CNBC.
Chipotle grilled for E. coli, norovirus crisis response

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