Dear GiGi: Starting out at a larger corporation that boasted many resources and now leading a smaller but successful company, I know that there are potential benefits and drawbacks for each when it comes to size. In regards to working with a PR team though, does size really matter?
April 22, 2014
Dear Morgan – Realistically, the size of the firm with whom you are working may not necessarily have the greatest impact on the types of results you ultimately receive. Quality, not quantity, is paramount. Your communications partner should be intelligent, creative, and perseverant, and, to that end, firms big and small can both perform at […]
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Dear GiGi: Where have you been?
April 3, 2014
Dear Cathy – Thanks for asking. It appears you have now presented me with two available paths to traverse in answering your question: 1) tell the truth or 2) tell something you’d believe as the truth. It would be naïve to assume a wayward path of mistruths is the best option, and yet so many […]
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When the going gets tough, dig in
March 17, 2014
What should you do when a growing crisis threatens your brand? Group Gordon’s Jeremy Robinson-Leon spoke with CNN on GM’s current approach to its multiple recalls.
GM’s new CEO faces crucial test
Laughter is the best medicine for the POTUS
March 14, 2014
Did President Obama make the right decision to try his hand at comedy for the sake of promoting the Health Insurance Marketplace? Group Gordon CEO Michael Gordon weighs in with PRWeek.
Despite detractors, ‘Ferns’ appearance a win for White House
Taking control of the wheel
March 5, 2014
A potential GM defect may have caused at least 13 vehicular deaths. Jeremy Robinson-Leon comments on why the auto giant’s CEO, Mary Barra, has decided to lead the recall of 1.37 million cars.
In rare move, GM CEO says she’s directing recall
Getting Back on Track at the 2014 Sochi Winter Games
February 17, 2014
It’s been such a rough go for Team USA in the speedskating arena during the Sochi 2014 Winter Games that they’ve turned on their new high-tech gear. Whether it’s true or not, what are the brand implications for Under Armour, maker of the suits? Jeremy Robinson-Leon comments for USA Today below.
Under Armour’s crisis management on target