How to leverage national awareness moments to maximize impact
May 19, 2022
Group Gordon’s Erin Gaffney explains how organizations can authentically integrate national awareness moments into their marketing and media strategies. Awareness days, weeks, and months are annual moments dedicated to amplifying a specific cause. For organizations across sectors, these observances are a great time to highlight your mission or values, fundraise, or educate the public. However, […]
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What Screenwriting Can Teach Us About PR
May 5, 2022
Group Gordon’s Julia Levine draws lessons from commonalities between screenwriting and PR. via GIPHY Public relations shares some commonalities with other industries, including with film. Professionals in both screenwriting and PR are storytellers and, if they’re good ones, adept at communicating ideas to achieve specific outcomes. Read on for a few PR tips from the […]
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Promoting an event with a limited budget
April 21, 2022
Group Gordon’s James Seaton offers organizations three ideas for promoting an event without breaking the bank. Many in-person events are returning after the pandemic put them on pause. For nonprofits, these gatherings offer an opportunity to connect with key stakeholders, raise awareness of the issues at the heart of their work, and raise funds – […]
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Concrete Action Is Critical for Socially Engaged PR
April 7, 2022
Group Gordon’s Efe Osagie explains why socially engaged PR requires action to back up words. This past month we celebrated International Women’s Day on March 8th. In support of the holiday, many companies took to Twitter and other social media to express their support of women’s equality. But what they didn’t expect was for a […]
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Steady Thought Leadership in a Sea of Controversy
March 24, 2022
Group Gordon’s Jon Bergman explores the delicate art of being a thought leader without courting unnecessary controversy. Many PR clients strive to become thought leaders – people and organizations with relevant and respected opinions. One of the most effective ways our clients have achieved thought leadership is by translating their expertise into credible and unique […]
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3 PR Lessons That Apply to Remote Work
March 10, 2022
Group Gordon’s Miraal Naseer unpacks three key lessons from PR that make remote work more effective. Starting my first job remotely has been a unique experience, to say the least. As a Marketing and Business Development Associate who joined Group Gordon during the pandemic, I’ve since had to learn the fundamentals of three fields: public […]
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