Social Media Lessons from the Pandemic

May 6, 2021

Group Gordon’s Marykate Cary shares social media lessons from the COVID-19 pandemic that will still have relevance and tangible benefits during recovery and post-pandemic. The COVID-19 pandemic required quick adaptations and agility in all aspects of communications. For many clients, especially B2B ones, an engaging social media strategy was not always the top priority pre-pandemic. […]

read more

Internal communications to demonstrate values and purpose

April 22, 2021

Group Gordon’s Lexy Siegel shares more about why it is a critical time for companies to align their external and internal communications efforts and ensure their purpose and values are clear to all of their audiences. During the pandemic, we’ve seen senseless murders and violence against communities of color, a volatile presidential election, an unprecedented […]

read more

Lessons in Crisis Management from a Royal Fiasco

April 8, 2021

Group Gordon’s Emily Bell shares the latest insights and crisis management lessons for the ongoing fiasco roiling the Royal Family. That’s right: we’re back with another installment of Royal PR-Watch. My colleague Rhani Franklin covered the initial backlash from – and serious PR missteps leading up to – Meghan Markle and Prince Harry’s internet-breaking Oprah […]

read more

Getting Reluctant Faculty on Board for Higher Ed PR

March 25, 2021

Group Gordon’s Jacob Rodriguez outlines common faculty hang-ups about engaging in their school’s higher ed PR program and how to address them. Earlier this month we hosted a webinar, A Faculty-Forward Approach to PR, focused on helping higher ed PR practitioners get faculty involved in the media effort. One of the most common challenges we […]

read more

Royal PR Lessons

March 15, 2021

Group Gordon’s Rhani Franklin explains why a royal PR mess erupted after Prince Harry and Meghan Markle sat down with Oprah. The whole world watched last Sunday night as former royals Meghan Markle and Prince Harry sat down with Oprah for a “bombshell” interview where the couple revealed shocking details about their lives as members […]

read more

Webinar – A Faculty-Forward Approach to PR

March 9, 2021

Faculty members are enormous media assets for any institution, but so often the media potential of their groundbreaking research and leading expertise is not fully realized. We recently hosted a webinar on how higher education communicators can establish internal buy-in and coordination for the PR effort and effectively leverage key faculty members in the media. […]

read more