Knowledge

Group Gordon’s Hillary Wasserman offers lessons from Senate candidate John Fetterman’s eye-catching use of social media for brands of all kinds. The 2022 midterm elections are upon us, and candidates are vying for attention in the media equivalent of a rush hour subway car. It can be impossible to break through when the political landscape […]

GG’s Reagan Herzog connects the latest series of celebrity scandals to important principles of crisis management. Many A-listers have recently found themselves in hot water for a major element of their lavish lifestyles: private jets. It all started with an Instagram post of Kylie Jenner and Travis Scott standing between two private jets with the […]

GG’s Ana Altchek explains how companies can authentically incorporate trend stories into their media strategy. Trend stories cover topics and subjects that cut across a wide swath of companies and issue areas. Whether it’s a story about sustainable food making or the student debt crisis, trend stories create ample opportunity to increase a company’s relevancy […]

GG’s Jordan Miller writes about the mishandled revival of “Funny Girl” and what crisis PR professionals can learn. All is not fun at the Broadway revival of “Funny Girl,” the musical based on the life of comedian Fanny Brice that helped propel Barbra Streisand to superstardom when she originated the role in 1964. For those […]

Group Gordon’s David Kang shares tips for effective PR efforts for public health nonprofits. Public health nonprofits work to promote health equity, advocating to ensure all individuals have equal access to health resources and providing essential services to communities around the world. For these organizations, being able to share their strategic messages to their served […]

Group Gordon’s Kerry Close shares strategies for effectively building a thought leadership presence.  For many organizations, thought leadership is a key component of their overall communications plan. Having its executives quoted as experts in media can be an incredibly useful tool in raising a company’s profile, and also in giving those executives a public voice on the issues […]