Resources

Webinar – Media Strategies to Build Your Business

April 5, 2017

We recently hosted a webinar with Wall Street Journal national housing and economy reporter Laura Kusisto, who joined us to discuss the right approach for real estate professionals to secure media attention that advances business objectives. Listen to gain insight on: • How PR can elevate your business; • Best practices for pitching newsworthy stories; • Connecting your […]

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Announcing Group Gordon’s “Pitch Like a Girl” PR Seminar

March 8, 2017

Group Gordon is proud to celebrate International Women’s Day. Equality and respect for all – regardless of gender, religion, nationality, or sexual orientation – is at our firm’s core and embedded in every aspect of our professional culture. Our female and male employees alike have decided to wear red today to put these internal values […]

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Driving Media For Your Business: A Guide for Maximizing National Media Attention

November 29, 2016

We recently hosted a webinar with prominent business journalist, Fortune columnist, and editor-in-chief of Strategy+Business, Dan Gross, who shared his insights on going beyond the local context to secure national media attention. Based on that discussion, we’ve decided to explore ways to extend and leverage national media coverage for further exposure in our new guide, Driving Media For Your Business: […]

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Webinar – Going Beyond Legal: Building Broader Awareness Strategically

October 26, 2016

Learn how to go beyond legal press to build broader awareness for your law firm and key practice areas in this thought-provoking conversation with Daniel Gross, executive editor at strategy+business and columnist for Slate and Fortune. You’ll gain insight on: • Raising the profile of key practice areas; • Going beyond trade press; • Leveraging social media appropriately; […]

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Webinar – Going Beyond Local: Developing a National PR Presence

October 26, 2016

Learn how to take your work beyond the local context to the national stage in this thought-provoking conversation with Daniel Gross, executive editor at strategy+business and columnist for Slate and Fortune. You will gain insight on: • Identifying a newsworthy story; • Broadening awareness beyond trade and regional press; • Leveraging social media appropriately; and • […]

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Debunking 5 Common Myths About Legal PR

October 12, 2015

We recently hosted a webinar with prominent business and financial journalist and Mashable business editor Heidi Moore, who shared her insights on national media for law firms. Based on that discussion, we’ve decided to explore the case for or against a concerted PR effort in the legal world. We tackle some of the most common […]

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