Is APA Group digging itself into a deeper hole with a statement defending its CEO’s controversial writings? Lana Gersten shares her take in The Wall Street Journal:
Crisis of the Week: CEO’s Writings Put APA Group in Hot Seat
We recently hosted a webinar with prominent business journalist, Fortune columnist, and editor-in-chief of Strategy+Business, Dan Gross, who shared his insights on going beyond the local context to secure national media attention. Based on that discussion, we’ve decided to explore ways to extend and leverage national media coverage for further exposure in our new guide, Driving Media For Your Business: […]
read moreLearn how to go beyond legal press to build broader awareness for your law firm and key practice areas in this thought-provoking conversation with Daniel Gross, executive editor at strategy+business and columnist for Slate and Fortune. You’ll gain insight on: • Raising the profile of key practice areas; • Going beyond trade press; • Leveraging social media appropriately; […]
read moreLearn how to take your work beyond the local context to the national stage in this thought-provoking conversation with Daniel Gross, executive editor at strategy+business and columnist for Slate and Fortune. You will gain insight on: • Identifying a newsworthy story; • Broadening awareness beyond trade and regional press; • Leveraging social media appropriately; and • […]
read moreCan Samsung defuse the destruction to its brand as its Galaxy Note 7 phones continue to explode? Jeremy Robinson-Leon weighs in with USA Today.
Samsung, CPSC: Turn off your Galaxy Note 7 now
The pursuit of user data can make a company or break it if they fail to maintain users’ trust, as Yahoo has seen recently. Michael Gordon weighs in with USA Today on the backlash against Yahoo and the need for companies to balance data collection with users’ privacy.
Yahoo case brings back the Edward Snowden effect
