Knowledge

Internal Issues Weaken a Brand

June 13, 2017

In the aftermath of an internal investigation, Uber’s brand is weakened and ride-sharing competitors smell blood, according to Jeremy Robinson-Leon in USA Today:
Uber market share, customer image hit by workplace issues

Uber Tries to Correct Course

June 12, 2017

With executive shake-ups, Uber’s board sends a clear signal to stakeholders about a change of direction at the company, GG’s Jeremy Robinson-Leon tells The New York Times:
A Top Uber Executive Departs, Fraying the Company’s ‘A-Team’

Grounding a PR Crisis

June 5, 2017

British Airways’ handling of its massive IT crash was a step – albeit a wobbly one – in the right direction, GG’s Lana Gersten explains in The Wall Street Journal’s Crisis of the Week:
Crisis of the Week: British Airways Grounded by IT Woes

A Crisis Too Big for Band-Aids

April 25, 2017

Uber’s deluge of crises is draining the life out of the company’s reputation. To stop the bleeding, it must rip off the band-aids and cut to the root of the problem, Jeremy Robinson-Leon tells the International Business Times:
Travis Kalanick and his ‘evil empire’: How to solve a problem like Uber

From Tech Star to Death Star

April 14, 2017

Uber must find the root of the problem to mend its “Death Star” reputation, Jeremy Robinson-Leon tells the Guardian:
Hell of a ride: even a PR powerhouse couldn’t get Uber on track

Writing the chapter on making a bad situation worse

April 13, 2017

What went wrong in United’s mismanaged response to the brutal treatment of a passenger, and what should the company have done instead? Jeremy Robinson-Leon weighs in on WJR’s The Frank Beckmann Show:

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