Media Interview Tips from James Harden’s Los Angeles Clippers Presser
November 14, 2023
GG’s David Kang explains how NBA star James Harden failed to stick to his key messages at a press conference and what communicators can learn from the gaffe. When a superstar in the NBA requests to be traded to a new team, the entire basketball world is abuzz with excitement. Media, fans, players, and teams […]
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Crafting Compelling Human-Interest Narratives
October 27, 2023
GG’s Jordyn Warren breaks down why human-interest narratives are valuable in cutting through the noise and best practices for getting started. In a world saturated with breaking news, it’s easy for people working in PR to get swept up in fast-moving headlines and overlook the value of human-focused storytelling. When executed effectively, human-interest stories can […]
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The Surprising Connections Between Corporate and Consumer Communications
October 11, 2023
GG’s Morgan Schare explains how public relations strategies can be applied across different client industries – from corporate to consumer communications. As a communications professional who has worked across a multitude of consumer clients – beauty industry, retail, and food & beverage – I can confidently say that my experience working in corporate communications has been […]
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How can public relations boost fundraising – and vice versa?
September 15, 2023
GG’s Carla Pisarro provides valuable insights into the symbiotic relationship between public relations and fundraising. In my 15+ years as a communications professional, I’ve worked with a wide range of organizations – from nonprofits and NGOs to advocacy organizations to research and higher ed institutions and more – that rely on fundraising for some or […]
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To the editor:
August 3, 2023
Public relations campaigns often focus on the big wins: glowing feature stories, in-depth Q&As, conversation-starting op-eds, and the like. It’s easy to understand why these tactics matter. They are key building blocks for building reputations, raising awareness, and generating high-profile results. I’m here instead to advocate for an underused PR tactic that doesn’t get the […]
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PR Professional Barbie: Mattel’s Innovative Marketing Strategy
July 20, 2023
GG’s Nisha Gupta analyzes Mattel’s shifting PR and marketing strategy to promote the upcoming Barbie movie and highlights lessons that any company can learn from their efforts. If you haven’t heard of the latest movie Barbie, starring Margot Robbie and Ryan Gosling, then I applaud your ability to unplug from the world. Over the past […]
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