Group Gordon’s Lana Gersten blogs about essential tips to keep a broadcast interview from taking a disastrous turn. 3.19.2015 British media was aflutter last month after Green Party leader Natalie Bennett gave what some called the worst interview ever given by a politician. What was supposed to be a friendly radio interview to officially launch […]
read moreGroup Gordon’s Andrew Jarrell blogs about essential lessons for rebranding from an unconventional source. 3.11.2015 Rebranding is one of the most difficult challenges any company can face. It requires reshaping a cemented public narrative and uprooting people’s deeply entrenched opinions. If you suffer from a negative public perception, the task can be even more daunting. […]
read moreGroup Gordon’s Elana Rueven blogs about the questions you should ask to make sure your social media presence is strategic. 2.19.2015 Social media is a newer, shinier tool in the communications toolbox. Allowing for direct customer interaction, instantaneous communication, and increased SEO value, social media provides companies with a new way to engage their customers, […]
read moreDear Sam – Smart choice of career path! It just so happens that GG is hiring associates. Check out the job description below, and submit a cover letter and resume to careers@groupgordon.com if you’re interested in applying for the position. And good luck!
read moreGroup Gordon’s Hillary Wasserman blogs about the lessons we can all learn from the White House’s communications strategy. 1.22.2015 President Obama used this week’s State of the Union to propose a bold agenda for his last two years in office. But the president isn’t the only one looking to reenergize his key platforms – the […]
read moreGroup Gordon’s Andrew Jarrell blogs about the metrics – quantifiable or not – that matter when evaluating PR success. 1.13.2015 Today, more than ever, companies rely on hard data to drive their businesses, measure impact, and evaluate success. Technology in particular has armed managers with new tools for quantifying their achievements, especially as it relates […]
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