Three things you didn’t know about Instagram
June 20, 2014
Senior Associate Sonie Guseh gives us the lowdown on Instagram. 6.20.2014 For many companies, Instagram still feels like new, uncharted territory, and it’s unclear for many just how to leverage it as part of their social media marketing mix. While the platform can be a gem when it comes to reaching engaged consumers, don’t […]
Dear GiGi: I own a boutique B2B company trying to establish itself in the professional services industry. What are some easy first steps you would recommend in terms of social media? Are there resources we could use to become more knowledgeable on social media? When is it appropriate for us to engage a PR company to represent us?
June 7, 2014
Dear Mara – One of the most important factors behind choosing where, when, and how to employ social media tactics is in identifying the audience you are trying to reach first. As a high-touch B2B company, you’ll want to reach a targeted segment of leaders who either directly impact or influence the decision-making at the […]
The Obama Workout Video: Why Less is Sometimes More in a “Crisis” Response
June 5, 2014
Senior Associate Michael Dolmatch weighs in on the latest POTUS press event. 6.5.2014 A video of President Obama working out in a hotel gym in Warsaw, Poland went viral today and stirred up the full spectrum of media and internet-dweller responses ranging from amusement and mockery of his physical prowess to security concerns. This isn’t […]
The ball is now in the NBA’s hands following an offensive charge
April 29, 2014
What are the broader implications for the NBA after the release of a recording containing racist comments allegedly made by Donald Sterling? Group Gordon’s CEO, Michael Gordon, spoke with USA Today on what the Los Angeles Clipper’s owner’s alleged comments mean for the team and the NBA on the whole.
Sponsors pulling support of Los Angeles Clippers
Group Gordon voted the TOP Agency to Work For!
April 28, 2014
We are proud to share that Group Gordon has just been voted the TOP Boutique PR Agency to Work For by the Holmes Report! It is a testament to the culture we have instilled in our workplace and the fantastic team we have working on behalf of our clients!
APCO, Text 100, ReviveHealth, Group Gordon Named Best Places To Work