Knowledge

Group Gordon’s Kevin Maloney shares important advice for any new or aspiring PR professional to follow. 6.18.15 As college graduation season winds down, a new batch of interns, junior account executives, and associates are joining PR firms across the U.S. Like many new grads, I remember feeling both anxious and a bit uncertain when I […]

Group Gordon’s Anna Clark blogs about the features that distinguish PR from advertising. 6.2.15 According to an old business adage, “Advertising is what you pay for, and publicity is what you pray for.” While public relations (PR) and advertising both play key roles in promoting a company and its products or services, there are some […]

Can Tom Brady save his reputation in light of the DeflateGate report? Group Gordon’s Michael Gordon spoke with The Boston Globe on what he should consider in his response.
As barbs fly, lucrative Brady brand put in peril

Group Gordon’s Zigis Switzer blogs about the good, the bad, and the ugly of responding with “no comment.” 5.5.15 In public relations, interviews with the press are high stakes at high noon. Every bit of media training, talking point preparation, and story pitching comes down to the moment between a client and a reporter. These […]

Group Gordon’s Lillian Nottingham blogs about the dominance of data and how to make the numbers work for you. 4.16.2015 Data. The crush of information collected both on- and offline grows every minute. New analyses and reporting have provided evidence of things we have always assumed to be true (A third of social media users […]

Group Gordon’s Gigi Kwon blogs about best practices for sharing information with the media under embargo. 4.2.2015 Ever wonder how media outlets are able to publish reviews of the new iPhone or articles about a new White House initiative just moments after the news is announced? The secret…is knowing how to keep a secret. In […]