Knowledge

Michael Gordon weighs in on the wisdom of Tiger’s highly anticipated press conference.
CNBC News Alert: “What Should Tiger Say?”

Michael Gordon argues that Tiger’s press conference was so scripted it lost sincerity and effect.
CNBC Breaking News: “Tiger’s Road to Recovery”

Michael Gordon comments on BP’s failed communications strategy.
Bad weather stops some spill cleanup as Alex threatens

Michael Gordon discusses the effects of the spill in terms of big oil’s collective communications.
CNBC Power Lunch: “Backlash Against Big Oil”

Michael Gordon gives BP a bit of much-needed communications advice.
U.K. prepared to back BP

Michael Gordon calls on President Obama to use the spill as an opportunity to galvanize the country.
Spill is Obama’s chance to rally U.S.