Knowledge

Tom Brady should draw lessons from past fallen sports stars in DeflateGate response

May 8, 2015

Can Tom Brady save his reputation in light of the DeflateGate report? Group Gordon’s Michael Gordon spoke with The Boston Globe on what he should consider in his response.
As barbs fly, lucrative Brady brand put in peril

Say “No” to “No Comment”

May 5, 2015

Group Gordon’s Zigis Switzer blogs about the good, the bad, and the ugly of responding with “no comment.” 5.5.15 In public relations, interviews with the press are high stakes at high noon. Every bit of media training, talking point preparation, and story pitching comes down to the moment between a client and a reporter. These […]

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Data Speak: Are you fluent in communicating data effectively and accurately?

April 16, 2015

Group Gordon’s Lillian Nottingham blogs about the dominance of data and how to make the numbers work for you. 4.16.2015 Data. The crush of information collected both on- and offline grows every minute. New analyses and reporting have provided evidence of things we have always assumed to be true (A third of social media users […]

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Can You Keep a Secret? The Dos and Don’ts of Using an Embargo

April 2, 2015

Group Gordon’s Gigi Kwon blogs about best practices for sharing information with the media under embargo. 4.2.2015 Ever wonder how media outlets are able to publish reviews of the new iPhone or articles about a new White House initiative just moments after the news is announced? The secret…is knowing how to keep a secret. In […]

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Biggest Broadcast Blunders… and Tips to Avoid Them

March 19, 2015

Group Gordon’s Lana Gersten blogs about essential tips to keep a broadcast interview from taking a disastrous turn. 3.19.2015 British media was aflutter last month after Green Party leader Natalie Bennett gave what some called the worst interview ever given by a politician. What was supposed to be a friendly radio interview to officially launch […]

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A Lesson in Reinvention from Rap Star T-Pain

March 11, 2015

Group Gordon’s Andrew Jarrell blogs about essential lessons for rebranding from an unconventional source. 3.11.2015 Rebranding is one of the most difficult challenges any company can face. It requires reshaping a cemented public narrative and uprooting people’s deeply entrenched opinions. If you suffer from a negative public perception, the task can be even more daunting. […]

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