Knowledge

Group Gordon’s James Seaton breaks down what a brand means and why it matters. Brand has become a buzzword recently. Everyone is trying to figure out how to build their brand or put out high-quality, branded content. What does it all mean? Below is a short guide to branding and why it matters for your […]

Group Gordon’s Kate Macken outlines the power of celebrity in engaging voters and why these alliances should be taken seriously as we count down to Election Day.   When you think of Cardi B and her transformative role in American culture, you probably think of her chart-topping songs, historic Grammy win, and entertaining personality. Cardi’s […]

SoulCycle and Equinox face boycotts after chairman Stephen Ross announced a fundraiser planned for President Donald Trump.  Jeremy Robinson-Leon shares his thoughts in USA TODAY on the backlash SoulCycle and Equinox are receiving from their members:

Equinox and SoulCycle members boycotting gyms over Trump re-election fundraiser

Group Gordon’s Kerry Close shares advice to help emerging technology companies clearly communicate what they do and why it matters. The term “emerging technology” can encompass a number of constantly-evolving fields, from augmented reality to blockchain to nanotechnology. For companies working in these emerging fields, telling their stories to press in the right way through […]

A list is only as good as the precision of its targets. Michael Gordon shares his perspective on building a media list in Forbes:

Building A Media List? Follow These 12 Steps And Get Your Story Heard

Group Gordon’s Nick Bonavolonta explains why every company or organization should have a crisis communications plan and what should go in one. In the age of trending hashtags and ever-breaking news, it’s never been more important to be ready for a crisis. When reacting to a challenging situation, your chances of mitigating fallout and securing […]