Boycotts seem to be a dime a dozen in our highly-politicized culture, but too many brands fail to see them for what they are and respond appropriately. Michael Gordon’s op-ed on the new dynamics of boycotts and how they are changing the ways companies do business is featured in Business Insider:
For a league that has been been a leader in progressive social issues, the NBA has dropped the ball in their recent controversy with China. Michael Gordon analyzes the NBA’s response to China’s pressure in The Hill:
Brands that get political just because it’s trendy end up confusing, or worse, turning off consumers. Michael Gordon shares his thoughts in Forbes on why consumers hate certain kinds of advertisements:
13 Reasons Why Consumers May Hate Your Brand’s Advertising (And How To Fix It)
Group Gordon’s James Seaton breaks down what a brand means and why it matters. Brand has become a buzzword recently. Everyone is trying to figure out how to build their brand or put out high-quality, branded content. What does it all mean? Below is a short guide to branding and why it matters for your […]
read moreGroup Gordon’s Kate Macken outlines the power of celebrity in engaging voters and why these alliances should be taken seriously as we count down to Election Day. When you think of Cardi B and her transformative role in American culture, you probably think of her chart-topping songs, historic Grammy win, and entertaining personality. Cardi’s […]
read moreSoulCycle and Equinox face boycotts after chairman Stephen Ross announced a fundraiser planned for President Donald Trump. Jeremy Robinson-Leon shares his thoughts in USA TODAY on the backlash SoulCycle and Equinox are receiving from their members:
Equinox and SoulCycle members boycotting gyms over Trump re-election fundraiser
