Next in our series of blog posts from Group Gordon’s summer interns, Tucker Meijer recommends ways to properly leverage your social media platforms for good. There’s no doubting technology’s influence on all of our lives. The world is at our fingertips, we are more connected than ever, and the dissemination of information can occur within […]
read more8.2.18 There’s a common assumption in the business world that going with a name-brand service provider is a safer bet than choosing a smaller, lesser-known firm. That perception exists in the PR industry, too. However, a firm’s size isn’t the real indicator of risk. There are other important factors that companies should consider when searching […]
read more7.26.18 Next in our series of blog posts from Group Gordon’s summer interns, Renee Weisz leverages skills learned at school to find the perfect reporter to pitch. In PR, it can be disheartening to send out a pitch only to have every reporter respond in a chorus of “thanks, but no thanks.” You probably spent […]
read more7.19.18 Do business-to-business (B2B) PR and business-to-consumer (B2C) PR have anything in common? For many PR professionals, the two specialties are worlds apart. While differences do exist, B2B and B2C PR professionals often mirror each other in terms of strategies they employ and objectives they target. Below we focus on what the approaches to B2B […]
read moreThe University of Louisville announced that it will change the name of its football stadium from Papa John’s Cardinal Stadium to just Cardinal Stadium in wake of the ongoing crisis surrounding founder John Schnatter. Michael Gordon shares his insight into why ex-CEO Schnatter still remains a PR liability for Papa John’s, even after stepping down as chairman of the board last week in CNBC:
University of Louisville removes Papa John’s name from football stadium
7.12.18 Kicking off our series of blog posts from Group Gordon’s summer interns, Sarah Lewis examines how World Cup athletes are using their social media platforms on the world stage. This June and July, social media platforms have been flooded with World Cup content. In just two weeks, #worldcup2018 appeared in over 1.5 million Instagram […]
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