Corporate Communication Around Politics Must Change with the Times
December 3, 2020
Group Gordon’s Kerry Close discusses the new norms for talking about politics in the workplace. Conventional wisdom dictates that politics is traditionally off limits in public forums – the workplace chief among them. However, this year’s contentious election cycle called that long-held tradition sharply into question. The 2020 election shined a spotlight on the deep-seated […]
read more
Communication to maintain company culture remotely
November 19, 2020
Working from home but not alone Group Gordon’s James Seaton explains how effective communications can maintain a strong company culture even when your team is remote. It may be hard to believe, but we are nine months into a global pandemic. COVID-19 has fundamentally altered our daily routines, especially the way we work. For many, […]
read more
Public Relations in Support of Public Service
November 5, 2020
Group Gordon’s Erin Gaffney explores how public relations can be deployed to support public service. From the beginning of the Covid-19 pandemic in March to the current election, there has been a lot of uncertainty and misinformation. During these times of crisis, people are looking for guidance and reliable information, which is where public service […]
read more
“Business as usual” messaging is failing your most vulnerable employees
October 22, 2020
Group Gordon’s Emily Bell explains why corporate America isn’t prepared for the second wave of lockdown mental health struggles. Public health experts are predicting a “second wave” of mental health and substance abuse problems linked to the COVID-19 pandemic. But much like whatever wave of infections we’re currently in, for many people, it feels like […]
read more
Webinar – Communicating Purpose in a Socially Engaged World
October 6, 2020
Racial justice is at the forefront of the national agenda. The coronavirus pandemic has laid bare deep economic and health inequity. The climate crisis returns to the public consciousness with each new disaster. The stakes and expectations for communicating real purpose have never been higher. In this moment, the public is increasingly attuned to the […]
read more
Communicating in our cancel culture
October 1, 2020
Group Gordon’s Elizabeth Gemdjian shares core principles of good communication to help people and brands navigate cancel culture. Social media has given any individual a platform to reach millions – a power that has been used for good and evil. Increasingly, with the dawn of the cancel culture era, these platforms are used to call […]
read more