Group Gordon’s Kerry Close shares advice to help emerging technology companies clearly communicate what they do and why it matters. The term “emerging technology” can encompass a number of constantly-evolving fields, from augmented reality to blockchain to nanotechnology. For companies working in these emerging fields, telling their stories to press in the right way through […]
read moreA list is only as good as the precision of its targets. Michael Gordon shares his perspective on building a media list in Forbes:
Building A Media List? Follow These 12 Steps And Get Your Story Heard
Group Gordon’s Nick Bonavolonta explains why every company or organization should have a crisis communications plan and what should go in one. In the age of trending hashtags and ever-breaking news, it’s never been more important to be ready for a crisis. When reacting to a challenging situation, your chances of mitigating fallout and securing […]
read moreGroup Gordon’s Derek Nagle examines the ongoing fight for equal pay by the U.S. Women’s National Team in the wake of their World Cup victory. This past Sunday at the Women’s World Cup final in France, the United States Women’s National Soccer team emerged victorious, beating the Netherlands 2-0. This was the U.S. women’s 2nd […]
read moreGroup Gordon’s Eric Margolis asks if a rebrand would lead to more support and action on climate issues. 63% of registered voters think that Congress should do more to address global warming and an incredible 69% of registered voters support a Green New Deal. And yet American CO2 emissions are currently on track to fall […]
read moreMichael Gordon’s contributed piece for Forbes outlines five key questions companies must know how to answer when taking a political stand. You can view the full piece below:
Five Questions For Your Brand When Taking A Political Stand
