Knowledge

GG’s Eric Margolis takes a deep dive into Reddit, explaining how the platform works and why it might make sense for your organization.  You’ve probably heard of Reddit, the so-called “front page of the Internet.” But did you know that Reddit is the 6th most popular site in the U.S. and 18th in the world? […]

Group Gordon’s Nick Bonavolonta explains why crisis management should really begin with proactive PR efforts before any challenges arise. In my last post, I outlined the key components of a crisis plan and the value of having one in place when a challenging situation arises. While being ready to play defense at a moment’s notice […]

Is launching a podcast worth it? Group Gordon’s Carla Pisarro weighs in. In 2019, podcasts are everywhere you look (or listen). While the term “podcast” has been around since 2004—a mashup of “iPod” and “broadcasts”—podcasts have exploded in mainstream popularity in the last two years. Most Americans now report that they listen to podcasts at […]

Boeing is set to resume flying their planes in 2020, but will their customers still feel safe? Michael Gordon shares his thoughts with Bloomberg on Boeing’s ongoing attempts to repair the reputation of its 737 MAX:

Will Boeing Ever Recover From the 737 Max Debacle?

We recently hosted a thought-provoking session on unleashing PR’s power to advance higher education institutions’ objectives, from attracting students and faculty to rising in the rankings to engaging alumni and donors. The session featured a presentation and Q&A session led by Michael Gordon and Jeremy Robinson-Leon, Group Gordon’s Principal and President respectively. Topics covered included: […]

Group Gordon’s  Kerry Close gives a play-by-play of the NBA’s crisis that jeopardized fans’ support for the brand and opportunities in the growing Chinese market. The NBA found itself at the center of a global controversy last week when Houston Rockets’ General Manager Daryl Morey tweeted in support of pro-democracy protesters in Hong Kong. Morey’s […]