Today, email has just about replaced regular mail. Everything from advertisements to bills to holiday cards are sent electronically. In that sense, direct mail may seem archaic. However, your item may stand out more among a smaller pile of envelopes and flyers. Who are you trying to reach and what are your goals? Direct mail […]
read moreFirst off, don’t panic! There’s a robust toolkit for these situations, so let’s take a moment to strategize and discuss just a couple of best practices. The overarching principle for dealing with negative publicity is to keep it contained as best you can. You shouldn’t give the negative post any more light, particularly if the […]
read moreDear Nonprofit in Africa, Great question. Yes, public relations can absolutely help. That said, think of PR beyond purely transactional terms. An article about your organization in today’s New York Times won’t necessarily result in a $100,000 donation tomorrow (though it could!). What it will do, certainly, is raise the profile of your group so […]
read moreThat’s a great question, and there is no easy answer. After all the work you’ve done developing your messaging, creating a strategic plan, and putting together your pitches, you don’t want it to go to waste by targeting the wrong media outlets. There are a variety of ways to find your audience – some more […]
read moreBest wishes for the holiday season,
read moreDear Joe, In today’s 24/7 media world, competing forces vie for our attention every minute of every day. Journalists are no exception, so you’re absolutely right to think about timing your outreach strategically. Monday can be tough since many reporters, like the rest of us, spend the first few hours of their day downing coffee […]
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