The L Train Needs a New Communications Strategy
January 30, 2019
Group Gordon’s Laura Thurber examines why communication about the L train’s future has gotten off track. Any New Yorker, no matter how long they have lived in the city, has a subway horror story or two. Mine include delays so long it took me an hour to go 3 blocks and bent glasses from a […]
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Starting Strong: How to Build Solid Client Relationships
January 10, 2019
Group Gordon’s Marykate Cary shares ways to set yourself up for success with any new client relationship. The first few weeks of a new client engagement are critical for creating a productive partnership. Getting off on the right foot with a new client sets you up for communications success in the year ahead and for […]
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I am a victim of Bon Appetit’s social media marketing strategy, and I love it
December 13, 2018
Group Gordon’s Jordan Miller explains why a food magazine he doesn’t read has him hooked on social media. Earlier this week, a short work break turned into 17 minutes and 54 seconds (plus three commercial breaks) spent watching a video of Bon Appétit food director Carla Lalli Music teaching a famous drag queen how to […]
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Become an Expert in Expert Commentary
November 15, 2018
Group Gordon’s Nick Bonavolonta shares tips for getting your spokespeople quoted in the news. No matter what your company or organization does, your team is bound to include experts on topics relevant to your industry and beyond. One way to translate their knowledge into building your company or organization’s brand is through expert commentary. This […]
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Courting Public Opinion
October 15, 2018
Group Gordon’s Noor Qasim examines Brett Kavanaugh’s communications strategy in the aftermath of an unprecedented Supreme Court confirmation hearing. Brett Kavanaugh’s nomination to the Supreme Court consumed the national conversation for several months. Yet, in the past few weeks, the nation’s attention crystallized rapidly and rightly around the allegations of sexual assault from Dr. Christine […]
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Building Media Relationships: A Worthy Investment
September 27, 2018
Group Gordon’s Jenny Friedman writes about building and sustaining strong media relationships. Once in a while, a new client engagement gets off to a slow start. My team faced this challenge recently when we struggled to get journalists interested in speaking with our source. Finally, when a reporter at a national outlet responded to my […]
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