An Investment for Impact: Why Nonprofits Should Invest in PR

August 23, 2018

Last but not least in our series of blog posts from our summer interns, Nicola Haubold explains why nonprofits should consider a communications effort. Unlike for-profit companies that aim to maximize revenue, nonprofit organizations aim to maximize impact. Their missions are to improve society and tackle its most pressing problems. These are noble, challenging goals […]

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5 Tips to Nail Your Media Interview

August 16, 2018

Next in our series of blog posts from Group Gordon’s summer interns, Talia Curhan shares her top tips for acing a media interview. Public speaking in any situation can be nerve-wracking. You have to consider not only the language you use to communicate your message, but also, the signals you’re sending with your body language. […]

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Social Media for Social Issues

August 9, 2018

Next in our series of blog posts from Group Gordon’s summer interns, Tucker Meijer recommends ways to properly leverage your social media platforms for good. There’s no doubting technology’s influence on all of our lives. The world is at our fingertips, we are more connected than ever, and the dissemination of information can occur within […]

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Does size really matter? Other things to consider when hiring a PR firm

August 2, 2018

8.2.18 There’s a common assumption in the business world that going with a name-brand service provider is a safer bet than choosing a smaller, lesser-known firm. That perception exists in the PR industry, too. However, a firm’s size isn’t the real indicator of risk. There are other important factors that companies should consider when searching […]

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How to Find the Right Reporters to Pitch

July 26, 2018

7.26.18 Next in our series of blog posts from Group Gordon’s summer interns, Renee Weisz leverages skills learned at school to find the perfect reporter to pitch. In PR, it can be disheartening to send out a pitch only to have every reporter respond in a chorus of “thanks, but no thanks.” You probably spent […]

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Debunking the Divide: The Common Ground Between B2B and B2C PR

July 19, 2018

7.19.18 Do business-to-business (B2B) PR and business-to-consumer (B2C) PR have anything in common? For many PR professionals, the two specialties are worlds apart. While differences do exist, B2B and B2C PR professionals often mirror each other in terms of strategies they employ and objectives they target. Below we focus on what the approaches to B2B […]

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