Communicating in our cancel culture

October 1, 2020

Group Gordon’s Elizabeth Gemdjian shares core principles of good communication to help people and brands navigate cancel culture. Social media has given any individual a platform to reach millions – a power that has been used for good and evil. Increasingly, with the dawn of the cancel culture era, these platforms are used to call […]

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The Power of Frequent Communication

September 3, 2020

Group Gordon’s Sarah Naco turns a travel delay into a lesson about the power of frequent communication. “Folks, there are no new updates since I last checked in. I know you might be getting sick of my voice, but I’ll continue touching base every ten minutes. I’ll let you know as soon as we have […]

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Four Remarketing Ideas to Maximize Media Placements

August 20, 2020

Group Gordon’s Nick Bonavolonta outlines four pathways for remarketing earned media placements to maximize their value and visibility. So you landed your dream media placement. Now what? A strategic, substantive news placement can be a major moment for your company or organization and can help to raise its profile, reputation, and leadership status among important […]

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Effective internal communications during the pandemic

August 6, 2020

Group Gordon’s Lexy Siegel discusses why and how organizations should rev up their internal communications during the coronavirus pandemic. At the start of the coronavirus pandemic, businesses were scrambling to adapt. Priorities for most employers and employees included quickly learning how to navigate the new remote landscape, setting up home offices and Zoom accounts, and […]

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How Small Businesses Can Shift PR Strategy in a Pandemic

July 23, 2020

Group Gordon’s James Seaton breaks down how small businesses should rethink their communications approach in response to the ongoing COVID-19 crisis. It is a trying time for small businesses: Roughly between 66,000 to more than 100,000 small businesses in the US have closed since the onset of the pandemic, and others, struggling to stay alive, […]

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Media Lessons from the First Coronavirus Wave

July 9, 2020

Group Gordon’s Marykate Cary looks at the lessons learned from a turbulent start to 2020 and how they can guide organizations moving forward. Needless to say, the coronavirus pandemic has caused a rapid shift in the media landscape. At the national level, a news cycle dominated by election coverage disappeared overnight. In local markets across […]

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