Blog

Group Gordon’s Nick Bonavolonta shares tips for getting your spokespeople quoted in the news. No matter what your company or organization does, your team is bound to include experts on topics relevant to your industry and beyond. One way to translate their knowledge into building your company or organization’s brand is through expert commentary. This […]

Group Gordon’s Noor Qasim examines Brett Kavanaugh’s communications strategy in the aftermath of an unprecedented Supreme Court confirmation hearing. Brett Kavanaugh’s nomination to the Supreme Court consumed the national conversation for several months. Yet, in the past few weeks, the nation’s attention crystallized rapidly and rightly around the allegations of sexual assault from Dr. Christine […]

Group Gordon’s Jenny Friedman writes about building and sustaining strong media relationships. Once in a while, a new client engagement gets off to a slow start. My team faced this challenge recently when we struggled to get journalists interested in speaking with our source. Finally, when a reporter at a national outlet responded to my […]

Papa John’s felt the heat before John Schnatter’s ouster from the pizza chain’s board, but the subsequent leadership battle has further raised the temperature for the brand. As the story continues to bubble in the news, many are wondering if the beleaguered pizza chain can survive the messy scandal. The public removal of a founder […]

Group Gordon’s Hillary Wasserman writes about making today’s frenzied news cycle work for you. These days, the news feels like the 2018 edition of Billy Joel’s “We Didn’t Start the Fire.” There’s so much happening all at once that it feels impossible just to keep up, much less attempt to insert your news into the […]

Last but not least in our series of blog posts from our summer interns, Nicola Haubold explains why nonprofits should consider a communications effort. Unlike for-profit companies that aim to maximize revenue, nonprofit organizations aim to maximize impact. Their missions are to improve society and tackle its most pressing problems. These are noble, challenging goals […]