Blog

From the GG family to yours, we’re sharing our best wishes for the holiday season. Here’s to a joyful and healthy 2022! #GGWrapped

GG’s Eli Judge offers the College Football Playoff committee a more strategic playbook for announcing team rankings. Sunday is the day college football fans have been waiting for: the final reveal of the College Football Playoff (CFP) rankings. Much to my disappointment, my beloved Oklahoma Sooners won’t be participating. But I, along with thousands of […]

GG’s Andrew Jarrell examines how Aaron Rodgers fumbled the crisis resulting from his misleading statements about his vaccination status. Managing communications during a crisis is a precarious endeavor – one where the wrong move can be disastrous. Aaron Rodgers’ response to the recent scrutiny of his vaccination status is an example of what not to […]

GG’s James Seaton explains how and why nonprofits should engage in visual storytelling to further engage their key audiences. Crafting a compelling story for any organization is a multifaceted process. For nonprofits that act as pillars in their local communities, there are many ways to make the mission come to life for the populations they […]

Group Gordon’s Hillary Wasserman finds surprising parallels and lessons from friends in higher education, television writing, animation, and medical research. One of my favorite parts of working in PR is that the more I learn about the world around me, the better I can be at my job. This applies to everything from reading news […]

GGer Erin Gaffney outlines what a successful website looks like and how organizations can determine whether it’s time for a website redesign. An organization’s website is more often than not the first way that clients, potential partners, future employees, journalists, and competitors are introduced to an organization. A website is a reflection of your organization, […]