Blog

Is launching a podcast worth it? Group Gordon’s Carla Pisarro weighs in. In 2019, podcasts are everywhere you look (or listen). While the term “podcast” has been around since 2004—a mashup of “iPod” and “broadcasts”—podcasts have exploded in mainstream popularity in the last two years. Most Americans now report that they listen to podcasts at […]

Group Gordon’s  Kerry Close gives a play-by-play of the NBA’s crisis that jeopardized fans’ support for the brand and opportunities in the growing Chinese market. The NBA found itself at the center of a global controversy last week when Houston Rockets’ General Manager Daryl Morey tweeted in support of pro-democracy protesters in Hong Kong. Morey’s […]

Group Gordon’s James Seaton breaks down what a brand means and why it matters. Brand has become a buzzword recently. Everyone is trying to figure out how to build their brand or put out high-quality, branded content. What does it all mean? Below is a short guide to branding and why it matters for your […]

Group Gordon’s Kate Macken outlines the power of celebrity in engaging voters and why these alliances should be taken seriously as we count down to Election Day.   When you think of Cardi B and her transformative role in American culture, you probably think of her chart-topping songs, historic Grammy win, and entertaining personality. Cardi’s […]

Group Gordon’s Kerry Close shares advice to help emerging technology companies clearly communicate what they do and why it matters. The term “emerging technology” can encompass a number of constantly-evolving fields, from augmented reality to blockchain to nanotechnology. For companies working in these emerging fields, telling their stories to press in the right way through […]

Group Gordon’s Nick Bonavolonta explains why every company or organization should have a crisis communications plan and what should go in one. In the age of trending hashtags and ever-breaking news, it’s never been more important to be ready for a crisis. When reacting to a challenging situation, your chances of mitigating fallout and securing […]