Blog

GG’s Jordyn Warren breaks down why human-interest narratives are valuable in cutting through the noise and best practices for getting started.   In a world saturated with breaking news, it’s easy for people working in PR to get swept up in fast-moving headlines and overlook the value of human-focused storytelling. When executed effectively, human-interest stories can […]

GG’s Morgan Schare explains how public relations strategies can be applied across different client industries – from corporate to consumer communications.  As a communications professional who has worked across a multitude of consumer clients – beauty industry, retail, and food & beverage – I can confidently say that my experience working in corporate communications has been […]

GG’s Carla Pisarro provides valuable insights into the symbiotic relationship between public relations and fundraising. In my 15+ years as a communications professional, I’ve worked with a wide range of organizations – from nonprofits and NGOs to advocacy organizations to research and higher ed institutions and more – that rely on fundraising for some or […]

Public relations campaigns often focus on the big wins: glowing feature stories, in-depth Q&As, conversation-starting op-eds, and the like. It’s easy to understand why these tactics matter. They are key building blocks for building reputations, raising awareness, and generating high-profile results. I’m here instead to advocate for an underused PR tactic that doesn’t get the […]

GG’s Eli Judge examines pickleball’s meteoric rise and the role that smart external communications played in making it happen. Whether you love it, hate it, or are still a little bit confused by it, pickleball is without a doubt one of the hottest sports in the country. It’s popular with everyone from college students to […]

GG’s Cordelia Gilligan explains how podcasts can give mission-oriented organizations the opportunity to lead the conversation. When we talk about earned media, we typically think of traditional media—whether it’s a successfully-placed op-ed or a choice quote in a reported article. However, for clients whose top issue areas don’t dominate the 24-hour news cycle, one of […]