Starting Strong: How to Build Solid Client Relationships

January 10, 2019

Group Gordon’s Marykate Cary shares ways to set yourself up for success with any new client relationship.  The first few weeks of a new client engagement are critical for creating a productive partnership. Getting off on the right foot with a new client sets you up for communications success in the year ahead and for […]

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I am a victim of Bon Appetit’s social media marketing strategy, and I love it

December 13, 2018

Group Gordon’s Jordan Miller explains why a food magazine he doesn’t read has him hooked on social media. Earlier this week, a short work break turned into 17 minutes and 54 seconds (plus three commercial breaks) spent watching a video of Bon Appétit food director Carla Lalli Music teaching a famous drag queen how to […]

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Become an Expert in Expert Commentary

November 15, 2018

Group Gordon’s Nick Bonavolonta shares tips for getting your spokespeople quoted in the news. No matter what your company or organization does, your team is bound to include experts on topics relevant to your industry and beyond. One way to translate their knowledge into building your company or organization’s brand is through expert commentary. This […]

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With Op-Ed, Kavanaugh Courts Public Opinion

October 15, 2018

Group Gordon’s Noor Qasim examines Brett Kavanaugh’s communications strategy in the aftermath of an unprecedented Supreme Court confirmation hearing. Brett Kavanaugh’s nomination to the Supreme Court consumed the national conversation for several months. Yet, in the past few weeks, the nation’s attention crystallized rapidly and rightly around the allegations of sexual assault from Dr. Christine […]

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Building Media Relationships: A Worthy Investment

September 27, 2018

Group Gordon’s Jenny Friedman writes about building and sustaining strong media relationships. Once in a while, a new client engagement gets off to a slow start. My team faced this challenge recently when we struggled to get journalists interested in speaking with our source. Finally, when a reporter at a national outlet responded to my […]

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The Path Forward for Papa John’s

September 13, 2018

Papa John’s felt the heat before John Schnatter’s ouster from the pizza chain’s board, but the subsequent leadership battle has further raised the temperature for the brand. As the story continues to bubble in the news, many are wondering if the beleaguered pizza chain can survive the messy scandal. The public removal of a founder […]

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