Blog

Marketing lessons from my mom’s Facebook page

February 11, 2021

Group Gordon’s Jordan Miller finds Facebook inspiration from a familiar source. My mom is the best. Pretty much everything I know about being a competent adult, I learned from her – as she reminds me at every possible opportunity. She continues to be a constant source of inspiration, and not just for life lessons. I […]

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Reviewing CrossFit’s Crisis Response

February 1, 2021

In early June 2020, as much of the corporate world demonstrated support for the Black Lives Matter movement, CrossFit founder and CEO Greg Glassman took to Twitter and internal communications channels to share troubling and deeply insensitive personal views of the moment. The company was quickly plunged into crisis, and its sloppy response did little […]

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PR Opportunity vs. Opportunism

January 28, 2021

Group Gordon’s Alison Berg explains how to find PR opportunity in the news cycle without being opportunistic. Coming out of a tough year, we’ve become accustomed to a heavy and hyper-focused news cycle. From growing COVID fatalities, horrific racial violence, and a contentious election season, the appetite for unrelated storylines was minimal. Pitches about unrelated […]

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The Art of Embracing Criticism

January 20, 2021

Group Gordon’s Andrew Jarrell explains why it’s important for brands to become more comfortable with criticism. Nobody likes criticism. And companies are no different. Long overdue societal conversations about justice and equity are inspiring people to take a hard look at brands and point out where they fall short. At the same time, the continued […]

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When Popular Fiction & PR Collide

December 23, 2020

Group Gordon’s Carla Pisarro looks at The Crown to assess the role of truth, fiction, and PR in shaping the public perception of popular figures. As record numbers have turn to streaming services to ride out the pandemic, The Crown’s fourth season – the first to include Princess Diana – has been a blockbuster. One […]

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Happy Holidays

December 17, 2020

From our home offices, living room sofas, and dining room tables, we wish you and yours This year and every year, our team is committed to supporting organizations whose work we believe in, such as the ones featured in our card: – NAACP Legal Defense Fund – Ida B. Wells Society – CDC Foundation – […]

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